Ah I see what type of reference post you're talking about now Will. I was thinking something else.
I think something has to be said about the headline as well, with the two articles above maybe something like.
What is ERP & how to get the Best Performance in this Economy & maybe How to Back Healthy Chicken that your Family will Love
If I see a catchy headline, I'm more likely to click through to check it out.
Here is a good article on headlines by copyblogger: 10 Sure-Fire Headline Formulas That Work