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Thread: My Email Marketing Experiences to Date

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  1. #1

    My Email Marketing Experiences to Date

    So, for the past 7-8 months, I've mucked around with email marketing in the e cigs niche. What I've found for my case:

    1 - I almost broke even on the cost for building a list of a few hundred in this timeframe for this niche.

    2 - The majority of my click thrus from the mailing list were from e cig company representatives or other marketers.

    3 - These same company reps would either 1 - Hit me up for various mods, changes, etc to my site, or 2 - Search for marketing ideas the other brands I was selling were using, or 3 - Use the updates as a means to check for potentially negative information on their brands in my content.

    4 - Normal consumers who subscribed normally did so after already purchasing an e cig product where I already got credit for repeat business from the consumer.

    5 - The sales I did make that I attribute to the newsletter came from customers who were switching brands. I do not know if they would have gone directly to the main site to find the same info and purchase or not.

    6 - I started a Facebook Fan Page a bit ago that now has a few hundred "Fans" that appears to achieve similar conversion rates at no cost to me.

    My conclusions: At this point it appears as though the FaceBook Fan Page has greater potential ROI compared to email marketing for this niche. I'm sure there's a way to turn the list into additional sales in somewhat related niches, but just need to figure it out. The list does not appear to be profitable in shopping additional e cig related products.

  2. #2
    Join Date
    May 2009
    New York
    The marketing lists can be costly to compile. Perhaps you can try some other niches to use the list for like natural supplements and weight loss.

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