I wanted to let you know about some great new audience targeting features that we just launched for our Sponsored Search and Content Match products.
Specifically, we’ve introduced:
- Ad scheduling, a day parting tool that enables advertisers to schedule their ads for display at different times and days across an entire week.
- Bid adjustments, which allow advertisers to specify a premium bid amount for desired demographic groups and audiences.
- Enhanced ZIP Code-level geo-targeting, including greater control of how your ads are displayed.
- Upgrades to the management of Content Match, including the ability to choose what portion of your budget to allot to this product.
You can find out a lot more about these features on our blog or in our Help Center. If you have any questions about these changes that aren’t answered in either of those places, please post them here and I’ll try to answer them.