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Thread: Product launches

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    Swastik is offline Newbie Net Builder
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    Wink Product launches

    What do you think about launching products in small niche markets and making money with it?

    Personally, I've had great success launching niche products and marketing them. There's a three step formula (if you say that) - that'll work well. Generally, people go for niche with competition, because there is money to be made, that's why there is competition.

    With niche marketing, we target niche with less competition and completely dominate the market. I came to know this through the Underachiever formula... (Frank Kern)..

    What are your thoughts... ever done this?
    Build businesses, not quick money makers.

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    Nic SEO's Avatar
    Nic SEO is offline Experienced Net Builder
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    Never done this, but it's a great idea you are giving here! What niches did you target with this method and what is your '3 steps' formula?

    And by products I assume you mean eBooks, right?

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    Swastik is offline Newbie Net Builder
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    Quote Originally Posted by Nic SEO View Post
    Never done this, but it's a great idea you are giving here! What niches did you target with this method and what is your '3 steps' formula?

    And by products I assume you mean eBooks, right?
    Niches are varied, a lot. From Dog training to Internet marketing - a lot.

    Three steps:

    - Identify a market
    - Identify a problem
    - Solve it

    I don't mean just eBooks, a whole system rather. May comprise of PDF's, worksheets, blueprints, videos etc. For an example, take Mass Control (@ $1997, sold 2500 or so copies in one day and few hours). Also, membership sites can be added to the list.
    Build businesses, not quick money makers.

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    Nic SEO's Avatar
    Nic SEO is offline Experienced Net Builder
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    Quote Originally Posted by Swastik View Post
    Niches are varied, a lot. From Dog training to Internet marketing - a lot.

    Three steps:

    - Identify a market
    - Identify a problem
    - Solve it

    I don't mean just eBooks, a whole system rather. May comprise of PDF's, worksheets, blueprints, videos etc. For an example, take Mass Control (@ $1997, sold 2500 or so copies in one day and few hours). Also, membership sites can be added to the list.
    This is incredible! 0_o

    Nearly 5 milions in a day... It's Kern who did that right?

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    lethalboom's Avatar
    lethalboom is offline Experienced Net Builder
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    Damn, that's a mind boggling figure!

    I have got a product or two planned, and I'll take this advice on board. I suppose one of the most important parts is actually identifying a gap in the market, and that's easier said than done nowadays with the amount of webmasters

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    Nic SEO's Avatar
    Nic SEO is offline Experienced Net Builder
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    Exactly, identifying a gap is the most part, but also the thougher...

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    Swastik is offline Newbie Net Builder
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    Quote Originally Posted by Simon View Post
    Damn, that's a mind boggling figure!

    I have got a product or two planned, and I'll take this advice on board. I suppose one of the most important parts is actually identifying a gap in the market, and that's easier said than done nowadays with the amount of webmasters
    If you've already planned a product, you don't need to get into researching a niche or something. Just DO IT. I repeat - Just do it!

    If you're looking to make a product from scratch, I'll try to help a little from the best of my knowledge. I'm writing this one, maybe it ends up being a bit long, but I'll try to help you get hold of this.

    First, before you even get into Product creation; the best advice that I'll give you that can enhance your results ten folds is to organize everything. Plan everything so that the whole launch process goes smooth.

    Now let's see. I can divide the whole launch process into 7 parts and several sub-parts.

    - Before you launch; the mindset that goes into a product launch. The strategies you're going to use, the tools at your disposal etc.

    - Identifying your market; Identifying a few problems, Identifying potential solutions to the problems and potential objections to the solutions.

    - Creation of the product, studying other similar products, taking help from other experts in that niche.

    - Getting feedback from the crowd. This is essential, testimonials help you go a long way. Get testimonials before, between and after the launch. It helps you in your business.

    - Completing everything; your sales letter, your product, editing it a/c to the feedback, your whole USP and the marketing plans.

    - Getting affiliates and marketers to promote your product.

    - Launching it smooth.


    - Before you launch; the mindset that goes into a product launch. The strategies you're going to use, the tools at your disposal etc.


    I never simply throw out a product in the market expecting to make sales. This is a whole process, you've got to help your customers. Products can make millions in a matter of days, but this is by no means a one shot job. I've had several products make me thousands of dollars.

    You have to build a "business"; not a "quick moneymaker". Organizing every part of it goes a long way and helps you a lot with everything you do. You're there to help your customers -- they'll pay you top dollars for it if your product is good and you build a reputation. I know a lady who has a list of 600 people in some weird needlepoint niche but she rakes in $10k a month with that list launching small little products (not info products).

    There's Google Docs online to help you organize everything, maintain a schedule, work according to it and increase your bottomline.


    - Identifying your market; Identifying a few problems, Identifying potential solutions to the problems and potential objections to the solutions.


    One can brainstorm a lot of micro niches from a mainstream niche. For an example, take Internet Marketing. We can make products specifically for

    - List building (Mass control just covered how to leverage the max out of email lists)
    - Blogging
    - Product Launches (PLF covered this in details)
    - Affiliate Marketing
    - Site flipping
    - PPC

    ... and some more.

    Ask your potential buyers What their biggest problems are. A list helps here, but you don't need it. You can go to niche forums and observe what people ask the most. And what is not up to the mark according to them.

    A product doesn't involve only eBooks, reports, PDF's, videos etc. A software like RAP (RAPID ACTION PROFITS) can make a fortune. People needed it -- to help with the process of launches, and it delivered something great.

    Woothemes leveraged on the user base of Wordpress and offered great quality products. You can imagine how much they make.

    You put yourself in a buyer's shoes - Why should he buy? How does your product help? Get a solid answer to that, and I bet you've a solid product that could make a fortune if marketed well. (I added the if because a LOT of products out there are "able" to make a fortune, but unfortunately, not marketed properly).

    - Creation of the product, studying other similar products, taking help from other experts in that niche.


    Now this is the step a LOT of people leave incomplete. Why? They're lazy. PERIOD.

    When you've identified your market, you need to have a product to sell. Create it yourself, outsource it, just do it.

    Eugene Schwartz who was responsible for multiple billions of dollars in sales studied his peers copies. Not a must, but definitely helpful - a lot. I studied a lot of products before I launched my own Site flipping one, and it got raving response from the market.

    If you feel your not good at anything (which ain't true at all); just get a few experts in a particular niche and interview them. There goes your product. You leveraged others knowledge for your own benefit. Stanley Tang, who wrote eMillions, is a perfect example of this.

    - Getting feedback from the crowd. This is essential, testimonials help you go a long way. Get testimonials before, between and after the launch. It helps you in your business.


    This is important.Market must approve your product for you to make money. Testimonials sell a product. Testimonials help your business. Testimonials add money to your bank accounts.

    Get testimonials.

    And no, not from tire kickers. From real people who know what they're talking about. Negative or positive, doesn't matter. If it's negative, take it into account and try to improve.


    - Completing everything; your sales letter, your product, editing it a/c to the feedback, your whole USP and the marketing plans.


    Now that almost everything is ready, you need to take a look back at What you did, What the market response was, Where you can improve. And then, do the required.

    Your USP (Unique Selling Point) can make a business. For instance, take Dominos - "Pizza delivered in 30 minutes or else F.R.E.E.".

    Sales letter. Four elements.

    - Attention
    - Interest
    - Desire
    - Action

    Grab the attention of the reader, create interest, then desire and make him take action (i.e. buy your product). Give a reason Why you're selling the product, a reason Why it can help them, a reason Why you're selling it at the price you're selling it at, a reason Why they should buy it. Make them buy it. It ain't manipulation, not arm-twisting, we are not putting our hand into their wallet and taking money out of it - it's just an art.

    Your marketing plan. Doesn't mean how many blog posts you're gonna make, not how many articles you submit, not how many RT's or stumbles you get. But a solid marketing plan that creates a buzz around the product, making enough people know about it to sell a decent quantity.

    On a side-note, when there are million dollar launches, people don't complain how many articles they saw for the product, how many RT's they got, how many diggs the sales page got... NO! They complain about getting swamped with e-mails.

    <a-ha!>

    List building is important.



    - Getting affiliates and marketers to promote your product.

    Now comes a very important part.

    Getting affiliates. It's a numbers game after all. The more targeted traffic you send, the more sales you get.

    If you've never launched a product, this may be a bit tight. But there are ways around. There are Joint Venture Brokers (Mike Merz, Sean A McAlister) who can setup an affiliate army for you for a small fee.

    You can attend seminars to make long term relationships which you can leverage later.

    Now, for you to get affiliates, you need to cover a few areas pretty damn well.

    - Your sales page: No one would like to waste time trying to promote that won't convert. Veteran affiliates can guess which sales page is gonna convert and which is NOT. Get a rocking sales page - first priority.

    - What's in it for them? What percentage of commissions are you giving? Generally people do 50-75%. I give 100%. Do I sound foolish? LOL. Actually, I give away 100% commissions. What happens is affiliates are more motivated to promote the product coz' they're getting 100%. I'm getting buyers (not tire kickers) and I'm building a HIGH quality list. I then promote them products on the backend and also have an upsell offer of which I keep 100% myself. I make more money from that product than my affiliates do eventually.

    - Make it easy for them: Provide them materials to promote. For example, banners, keywords, articles, autoresponder series etc.

    - Be friends with them. :190:

    Also a competition can help a lot. Say, for an example, you've a $97 product. Any affiliate has to make 10 sales to quality for a prize. That's $970 each. 50% commission, let's assume. So $500 approx for you. 10 affiliates, $5,000. You may give some holidays, maybe an iPod touch, maybe a cell phone or some other lucrative prices. Be sure to do your maths to not incur losses.

    - Launching it smooth.

    There ain't much left to say now but make sure you take a look back and ensure that everything is in place working smooth. Do a test purchase yourself so to make sure the mechanism works smooth.

    If you're expecting 50,000 visitors the time it launches (say 10:00 AM EST, 12th May, 2009) don't be on a Hostgator shared hosting. It might be obvious, but you won't believe how many people lose thousands of dollars not going for a better option.

    There, I just said it. I hope it helped.
    Build businesses, not quick money makers.

  8. #8
    Swastik is offline Newbie Net Builder
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    Quote Originally Posted by Nic SEO View Post
    This is incredible! 0_o

    Nearly 5 milions in a day... It's Kern who did that right?
    Yep.

    @Simon - I had more but got this.

    The text that you have entered is too long (10082 characters). Please shorten it to 10000 characters long.
    :147:
    Build businesses, not quick money makers.

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    Farrhad A's Avatar
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    ^^ PURE AWESOMENESS!
    Amazingly well written dude!
    My Blog- Let's Get Talking!
    Are you on Twitter? Let's become friends!

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    lethalboom's Avatar
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    Quote Originally Posted by Farrhad A View Post
    ^^ PURE AWESOMENESS!
    Amazingly well written dude!
    Damn, that post looks incredible. I'll be reading it in the morning as I'm just off to bed now

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