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Thread: Recovering from Panda a Case Study

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    Recovering from Panda a Case Study

    I have a site that was making $1,000 a month pre-Panda. Sadly to say, revenue has dropped to a trickle. The site currently has 36 articles averaging 500-700 words each or about 18,000 words of content.

    The plan is to add more content and inter link the articles where it makes sense.

    The specifics are that I have 10 articles that are 1,000 words each and total 12,000 words. I will add 1 articles per week with no link building. This will result in an increase of 40% in word count and 27% in no. of articles.

    Another thought is that the 27% increase in 'virgin' articles will de-optimize the site. The idea being that the articles haven't been touched by crappy links.

    I've added the first article on Oct 20th and so far so good. The article was quickly indexed. It just a matter of keep adding the articles and waiting for the next Panda refresh.
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    This will be interesting. Keep us updated.

    Are you watching traffic numbers or income?

    I'd like to see some past, current and future numbers if you feel comfortable posting them.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    What baffles me is looking for a keyword I have just acquired through a brandnew page. It got indexed and ranked very quickly from the same site I inboxed you about.

    Now this page is gone and instead of the page another page of mine is there. Surprisingly the page now there is from a bookmarking software I have installed on another domain and someone spammed it with an article about dating.


    Surprisingly, the spam tactic is new: The content is actually unique.

    So content is still king if it's unique. But whether or not Google considers it quality seems to depend on the domain name it is on.

    ~ Mike
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    Week 2 - I just posted a new article.

    The article was indexed almost immediately by Google.

    Quote Originally Posted by TopDogger View Post
    This will be interesting. Keep us updated.

    Are you watching traffic numbers or income?

    I'd like to see some past, current and future numbers if you feel comfortable posting them.
    The site had montly revenue of $1k Sept 2011 and $64.75 Sept 2012

    Yesterday earnings were $15.48

    I don't think that traffic numbers or income is a good metric to watch. This is more of a case of 'feast or famine' of whether there is a recovery or not.

    Quote Originally Posted by firetown View Post
    Now this page is gone and instead of the page another page of mine is there. Surprisingly the page now there is from a bookmarking software I have installed on another domain and someone spammed it with an article about dating.
    This seems to be due to Panda/Duplicate content filter. I had some similiar issues with another site. Any way to delete the spam dating article.

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    Week 5 - Posted the 5th article. 4 new articles were posted before Panda update 21, and no recovery. Panda update 21 was confirmed Nov 5, 2012 and impacted 1.1% of English-language queries. My thoughts are that 4 new articles aren't enough to test 'my theory'. We are only talking an 11% increase in new content. Let's see what happens after the next Panda update.

    I'll continue to update this thread after the next Panda update and respond to any questions.

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    I have some sites that suffered as well. This is mostly a Panda issue, but I am making sure that all of the articles in a site are focused on a theme. Off-topic articles are being moved to other sites that focus on closely related themes. I am also aggressively going after sites that have stolen the articles that I am moving. Thus far, even the guys in India and Malaysia are deleting stolen articles with the threat of a DMCA violation filed with Google. It looks like the word has gotten around that DMCA violations are now a ranking issue.

    Thus far I have not seen any benefit from combining multiple sites that focus on a specific theme. My original theory was that a site might be strengthened by increasing the content mass focused on a specific topic.

    General topic sites, such as personal blogs, appear to have been hit very hard. I am also seeing that some sites have done a much better job of retaining their high rank positions even with crappy content when the HTML title tags focus on a specific theme. In other words, all of the HTML title tags include a specific keyword phrases.

    It also appears that Google general ranking algorithms are not continually updating in the same way as in the past. That could account for the lack of positive response from the testing of our theories. We could be doing the right things, but the effects will not be evident until the corresponding algorithm is run. Sites may be getting flagged with penalties that can only be removed manually or with a specific algorithm. Time will tell.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Hi,

    If content is the important part then small mini sites were hit the hardest? I was wondering if it would not be better just to take every site and just combine them into one giant site like yahoo. The best part would be you would only pay for one domain name.

    Sami
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    Many of the small mini sites were the first to get hit by Panda. When was the last time that you saw a one page site show up for a competitive search phrase? When was the last time that you saw a five page site show up for a competitive search phrase? Some of the Panda updates even went after the long tail keywords that mini sites depended on.

    My current theory is that content mass is a factor and a site has to be strongly focused on a single theme. This is based upon my observations of current search results. There are very few small sites that are ranking well and almost all general topic, non-focused sites have disappeared. However, there are still lots of large sites with poorly written, crappy content that are focused on a single theme.

    My own sites have gained traffic when they are focused on a single theme, and have lost considerable Google traffic when they cover too many topics.
    Mike Dammann likes this.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    bogart (29 November, 2012), prNiche (29 November, 2012), Sami4u (13 November, 2012)

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    Update-Week 7 Still no significant results to report. To date-7 articles added of approx 1200 words each. Additionally, I've combined a few articles to reduce thin content. The interesting part is that two secondary articles were merged into the homepage and 301 redirected. The main page can't be found on a keyword search. But the two secondary pages were pushed down after Panda. So, I'm wondering what will happen once the 301 takes.


    According to No, That Wasn't A Panda Update — But One Is Coming Google plans to release a Panda refresh within a week or two by by the end of this month or early December.

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    The bottom line is that the website has a -950 or "end of results" penalty. There's a discussion on WebMasterWorld about the new -950 penalty.

    Update:
    I've added a new article each week for Week8-Week9-Week10. Each article averaged 1200 word of original content.

    There was a confirmed Panda update on December 23 and the website has not made any recovery.

    Recap:
    After adding 10 new articles to the website over the course of 10 weeks, the site has not recovered from Panda. However, the last confirmed Penguin was tweeted by Matt Cutts on October 12th 2012. That's 3 months since the last Penguin update. Though Panda continues on a monthly basis. I'm of a mind that Panda/Penguin may have been merged into one algorithm as Penguin appears to be based upon Panda. In any case, I won't know if this has worked until there's another Penguin update.

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