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Thread: reverse SEO

  1. #1
    sparckyz's Avatar
    sparckyz is offline Draconian Times
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    Is it where someone attacks your site (e.g. forum or blog) to ruin you SEO ? (i could be wrong?)

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    Ashish92 is offline Unknown Net Builder
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    by reverse SEO what i understood is that the sites are not optimized for SE's but for readers and because of more member-base automatically site gets more potential in SERP

    at least that's what i understood from here

    Reverse SEO - The Reverse Method of Search Engine Optimization

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    Mike Dammann's Avatar
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    Quote Originally Posted by rubylene View Post
    What is reverse SEO and how does it work?
    When someone slanders or trashes your business online, you create a lot of pages from different urls to bump them off from where web searchers googling your company name will be able to see it pop up right away.
    For blood type dating go here. If your blood type is rhesus negative, go there. If you are bored and feel like liking a Facebook page, hit this one.

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    Lookup negative seo and google proxy hijack for more info.

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    TopDogger's Avatar
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    It looks like there are a lot of interpretations for reverse SEO.

    I have always thought of it as a method to remove pages (or bump them from top positions) in search results that post negative information about a person or company. That would be closest to firetown's interpretation.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    The reverse seo site linked above [ Reverse SEO - The Reverse Method of Search Engine Optimization ] are simply using the term to describe how they have ignored standard seo techniques and do the complete opposite.


    I thought of "reverse seo" as using various techniques to sabotage or destroy another sites rankings or search results. Using negative seo, forcing your competition to suffer in some way with various SEO techniques that they have no control over.

    Like when someone intentionally [ or unintentionally ? ] targets and steals another websites content and manages to out rank that target site to appear as the most relevant search result, so that the true original site suffers a duplicate content penalty and disappears from the search results altogether. Bye bye.

    There's the infamous 302 redirect "problem" which Google has been vulnerable to for many years and I guess they prefer to play down how effective it is, but many people are still being a victim of even now. It's also been called google bowling, to knock a site out of google.. and what about Google bombing..

    More info:
    Google Proxy Hacking: How A Third Party Can Remove Your Site From Google SERPs
    Negative SEO - how to downgrade a stie in the SERPS
    Why is Negative SEO Becoming More Common? : Slightly Shady SEO


    [ ! Don't read the comments after the article if you are easily offended by bad language, if you love bad language though then check this one out ]
    http://www.esrun.co.uk/blog/negative-seo-duplicate-content/

    There are techniques you can use to harden your site against these kind of attacks, using anti scraping/anti bot scripts and double DNS resolution for verfiying googlebots, employing URL canonicalisation and setting a base href.. and stuff. You could also try to make your site have such supreme authority that it doesn't get affected by anything people try to do to it.

    10-ways-to-protect-your-site-from-negative-seo
    http://www.mattcutts.com/blog/seo-ad...onicalization/

    This sort of activity could be an influencing factor into why Google wants to scrap the page rank. To detect if any of your sites or pages are affected just search for your own domain name, page titles & keywords regularly and see if anyone is duplicating what you're using.
    Last edited by Mike-XS; 22 May, 2010 at 18:24 PM.

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    anantshri (24 May, 2010), Aziz (22 May, 2010), TopDogger (22 May, 2010)

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    TopDogger's Avatar
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    That's a good collection of articles on this topic. A+ for research!
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    asdfghjkl is offline Unknown Net Builder
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    Hi, it's basically not caring about SEO, and building a quality page.

  10. #9
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    Quote Originally Posted by Mike-XS View Post
    The reverse seo site linked above [ Reverse SEO - The Reverse Method of Search Engine Optimization ] are simply using the term to describe how they have ignored standard seo techniques and do the complete opposite.


    I thought of "reverse seo" as using various techniques to sabotage or destroy another sites rankings or search results. Using negative seo, forcing your competition to suffer in some way with various SEO techniques that they have no control over.

    Like when someone intentionally [ or unintentionally ? ] targets and steals another websites content and manages to out rank that target site to appear as the most relevant search result, so that the true original site suffers a duplicate content penalty and disappears from the search results altogether. Bye bye.

    There's the infamous 302 redirect "problem" which Google has been vulnerable to for many years and I guess they prefer to play down how effective it is, but many people are still being a victim of even now. It's also been called google bowling, to knock a site out of google.. and what about Google bombing..

    More info:
    Google Proxy Hacking: How A Third Party Can Remove Your Site From Google SERPs
    Negative SEO - how to downgrade a stie in the SERPS
    Why is Negative SEO Becoming More Common? : Slightly Shady SEO


    [ ! Don't read the comments after the article if you are easily offended by bad language, if you love bad language though then check this one out ]
    http://www.esrun.co.uk/blog/negative-seo-duplicate-content/

    There are techniques you can use to harden your site against these kind of attacks, using anti scraping/anti bot scripts and double DNS resolution for verfiying googlebots, employing URL canonicalisation and setting a base href.. and stuff. You could also try to make your site have such supreme authority that it doesn't get affected by anything people try to do to it.

    10-ways-to-protect-your-site-from-negative-seo
    http://www.mattcutts.com/blog/seo-ad...onicalization/

    This sort of activity could be an influencing factor into why Google wants to scrap the page rank. To detect if any of your sites or pages are affected just search for your own domain name, page titles & keywords regularly and see if anyone is duplicating what you're using.
    Thanks Dude for your valuable comment and links. Really it's a new and interesting topic for me.

  11. #10
    Mike-XS's Avatar
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    Quote Originally Posted by AmbrellCooder View Post
    Thanks Dude for your valuable comment and links. Really it's a new and interesting topic for me.
    Haha, well you should look into it more, because all the content you are ripping off from other sites and republishing on your phplanet site could be considered reverse seo in a way too. It's certainly content theft.

    Your copy:
    http://phpplanet.org/preventing-remote-file-include-attacks-with-mod-rewrite/

    The Original Article:
    http://www.phpfreaks.com/tutorial/preventing-remote-file-include-attacks-with-mod-rewrite

    I have seen many attempted rfi attacks and almost all of these are basically the same. PHPfreaks has seen thousands of these attacks and most have a url somewhere in the query string. The good news is that we can use a simple rewrite to prevent these attacks.
    You even stole all their comments and haven't even bothered to change anything from the original article. I really hate it when people do this and think that it's ok. Learn how to write your own content.

    Here's another example :

    Copy / Rip:
    http://phpplanet.org/regular-expressions-part1-basic-syntax/

    Original Article:
    http://www.phpfreaks.com/tutorial/regular-expressions-part1---basic-syntax

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