The right keywords is not enough..
Many SEO companies claim that the SEO process can generate profitable traffic. I do not agree to this statement because I think that the issue is far more comprehensive and needs expertise from other professionals, persons who known more than merely the IT business.
Not many SEO operators sit down with their clients and try to uncover the most vital facts for the actual business; the industry, product mix, services, which products generate the best margin contribution, the competition and an overview of the marketing tools being used right now? And then a very important question, “Is the client’s organization geared to handle the marketing tool Online Marketing”? Without a solid knowledge the product’s USP’s and the margin contributions for same, how can SEO companies produce the platform for the optimal Online Marketing for its customers?