What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
I must admit it can get confusing determining what’s what in the world of online marketing jargon. So many terms and definitions, and to make matters worse such as in the case of SEO / SEM the two at first glance appear to be the same thing.Well they’re not. SEO and SEM are related, interact and depend on each other to create a complete Online Marketing Program.
I’d like to clarify what in my mind is Search Engine Optimization and what is Search Engine Marketing. I’m sure others will have different interpretations and if you do, feel free to comment, I look forward to hearing the opinions of others.