Thread: SEO Case Study

I would be interested in looking at it, so if you feel comfortable, inbox me.

Originally Posted by TopDogger

There is something strange going on here. I do have several other .net domains and each of those ranks in the top 3 for the exact match keyword search. Most are #1. The site I am wrestling with is an anomaly.

The only strategy I have is create new blog content and then promote that through social media. It helps get me new links, natural ones from people sharing the articles without me having to buy or ask for those links.

My .net is getting more Google traffic from that as well, but only because offbeat terms are increasing through it, but it does add up.

However, the lack of rankings for the main term in the domain leave me with a bitter taste. Especially since the .com is absolutely worthless content wise and claims rh negative people come from aliens and have reptilian traits rather than giving people the medical information they are searching for.

~ Mike

---------- Post added at 13:58 PM ---------- Previous post was at 13:55 PM ----------

Originally Posted by Andy101

They should do this for my domain name since it is for the promotion of open source software.

If it was my site, I would probably optimize for the term "site speed test".

It might be easier to get and seems to draw traffic and from there, you should move up for the main term as well.

~ Mike

Google these days is closely monitoring the site which are continuously getting the ranks at no 1, heard that they had changed the alogo also, as i am doing SEO may of my sites which are at no1 are now no where.

The actual search engine keywords will evolve as the site grows. But I feel that it's important to develop a brand, so the domain name words (SpeedSite) are the brand name for the software.

If it was my site, I would probably optimize for the term "site speed test".

That is a good idea for one of the pages in the root of the site since a tool and resources to test/improve your site speed should be of interest to my visitors. A problem with hosting a tool to do this is bandwidth consumption since you need to load all of the content of a page such as images. Or if I was clever, I would do it via an application on my computer, analyse the site, and email the subscriber the report. Then my unlimited broadband takes the b/w hits.

Originally Posted by andy101

email the subscriber the report.

exactly .............

There is strong competition for speed testing keywords which is not what my site is about, and since the site is at #8 currently for speedsite which is the brand name, I did some optimization tweaks:

1. Changed the title text from "Speed Site" to "SpeedSite"
2. Added the keyword to the description meta tag where it was missing.

To avoid treading on the toes of some established companies using the same/similar keyword for different purposes, I am making it clear in my description what my site is about i.e. mysite.org is about ...

Once your site gets in the top SE results it gets interesting as to what you can do to improve your ranking, and some things become more obvious such as differentiating yourself from other sites showing up for the same keyword search.