The Study:
SEO Case Study: Link Building – natural anchor text – PR0 vs. PR4 strength

The Question:
Do you want 20 PageRank 0 links or 20 PageRank 4 links? The following contribution will help you to answer this question. Today’s topic is a case study on one of our big clients from the real estate market. It is about the variation of anchor texts, natural anchor texts and the value of PageRank 0 links. It makes clear that PageRank 0 links could be more potent than PageRank 4 links. Due to this we assume, that PageRank cannot be used to evaluate the quality of the links.

The conclusions are interesting and not quite expected. I'm curious as to how many of you can confirm this behaviour....