# Should we use link Exchange?

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• 5 May, 2010, 13:07 PM
anantshri
Quote:

Originally Posted by AmbrellCooder
I also read this particular point but my opinion we should use three way link exchange. It is the best and effective way to link exchange.

care to share more on 3 way exchange.

2 way i understand me <=> you

but why 3 way and what's the benefit.
• 5 May, 2010, 13:10 PM
TopDogger
A 3-way link is not a reciprocal link. Many people believe that reciprocal linking is useless.

Reciprocal linking = a link exchange between two sites

3-way linking = site A links to site B, site B links to site C, site C links to site A
• 5 May, 2010, 13:31 PM
Jannystok
Quote:

Originally Posted by TopDogger
A 3-way link is not a reciprocal link. Many people believe that reciprocal linking is useless.

Reciprocal linking = a link exchange between two sites

3-way linking = site A links to site B, site B links to site C, site C links to site A

I don't know why don;t you consider it to be reciprocal, as all the participants get links from others.
• 5 May, 2010, 14:16 PM
anantshri
ohk got it but now why don't people have a ring of links instead of just sticking with 2 or 3.
• 5 May, 2010, 14:54 PM
TopDogger
Quote:

Originally Posted by Jannystok
I don't know why don;t you consider it to be reciprocal, as all the participants get links from others.

Read my explanation of 3-way linking once again.

A link exchange between two sites by definition is reciprocal linking.

3-way linking is not reciprocal. It is a link ring. Not all participants get links from the others unless you are doing it incorrectly. 3-way linking is used to avoid reciprocal linking.

If each participant in 3-way linking gets links from the other two, you are engaging in reciprocal linking, not 3-way linking.
• 6 May, 2010, 01:09 AM
solidstate
so ur saying that 3 way link is better then 2 way link?

Quote:

Originally Posted by TopDogger
Read my explanation of 3-way linking once again.

A link exchange between two sites by definition is reciprocal linking.

3-way linking is not reciprocal. It is a link ring. Not all participants get links from the others unless you are doing it incorrectly. 3-way linking is used to avoid reciprocal linking.

If each participant in 3-way linking gets links from the other two, you are engaging in reciprocal linking, not 3-way linking.

• 6 May, 2010, 02:07 AM
TopDogger
Quote:

Originally Posted by solidstate
so ur saying that 3 way link is better then 2 way link?

I do not do link exchanges, unless it is with a related site owned by someone I trust. And I never do link exchanges from link pages. Link pages are useless and have been for several years. Almost all link pages get penalized with a zero or gray-barred PageRank. When there is no PageRank, there is no inheritance to pass. That is Google's way of telling you that a link page is useless.

Most people in the SEO industry believe that 2-way reciprocal links are useless because they cancel each other out. One-way linking is always better, especially if the link is to a related site.

If done properly, 3-way linking, or 4-way linking, or 5-way linking is one-way linking. It is not reciprocal linking. I'm just saying that it is better than 2-way links, but you still have to do it intelligently.
• 6 May, 2010, 03:17 AM
bogart
Quote:

Originally Posted by airforce1
In my own experiences, link exchanging with decent and niche relative sites would be really helpful for generating traffics and helping in SEO. As comparing with one way backlinks, we usually need to track such backlinks and keep our sites from void exchanging pages and bad neighbors.

There can be some benefit in link exchanges. Some link pages still have PR in the toolbar. Usually, the pages that are related to the site.

Quote:

Originally Posted by TopDogger
If you are going to do link exchanges, do it in a smart way. Google is suspicious of links to unrelated sites and does not like link pages. Beware that most people who request link exchanges are going to scam you with a useless link. Most of these guys are looking to gain link juice, while not giving any away themselves.

The biggest issue I have with link exchanges are that you end up wasting a lot of time. Most of the people requesting link trades are spammers and scammers. So they find some way to steal a link from you:

Link with rel="nofollow" attribute.
Link using a 302 Found tracking script.
Link using JavaScript so search engines don't find the link.
Put the link on an orphan page.
Delete the link after you link back.
• 6 May, 2010, 13:39 PM
TopDogger
@bogart, I agree with everything you are saying. Like I said, I only do link exchanges with related sites owned by someone I know. Requests for link exchanges from unknown site owners are almost always scams. Going back to the story that I told in post #10 in this thread, 1 valid link out of about 30 link exchanges is not a good record. A lot of site owners fall for this scam.

It is hard to find a link page that has not been penalized, but if you do find PR on the page, it can pass link juice. If there isn't any PR, there isn't any link juice, and the link almost never shows up as a backlink. I see that as Google's way of saying, "Don't do that!"

IMHO, if you are going to do a link exchange, it will likely be more effective if the link is a natural link mixed in with the content on a related page. I don't have any issue with those types of link exchanges. When I say that you need to do it intelligently, that's what I am referring to.
• 6 May, 2010, 16:10 PM
Jannystok
Quote:

Originally Posted by TopDogger

If each participant in 3-way linking gets links from the other two, you are engaging in reciprocal linking, not 3-way linking.

Sorry

Quote:

Originally Posted by TopDogger
3-way linking = site A links to site B, site B links to site C, site C links to site A

I got it wrong ( thought it was like this: A is linked to B and C, B is linked to A and C, C is linked to A and B)
Turned out to be a circle linking (A-B-C-A)

That is why I was confused and though you contradicted yourself. My bad.
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