care to share more on 3 way exchange.
2 way i understand me <=> you
but why 3 way and what's the benefit.
A 3-way link is not a reciprocal link. Many people believe that reciprocal linking is useless.
Reciprocal linking = a link exchange between two sites
3-way linking = site A links to site B, site B links to site C, site C links to site A
ohk got it but now why don't people have a ring of links instead of just sticking with 2 or 3.
A link exchange between two sites by definition is reciprocal linking.
[ame="http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS300US301&q=define%3A+ reciprocal+linking&btnG=Search"]define: reciprocal linking - Google Search[/ame]
3-way linking is not reciprocal. It is a link ring. Not all participants get links from the others unless you are doing it incorrectly. 3-way linking is used to avoid reciprocal linking.
If each participant in 3-way linking gets links from the other two, you are engaging in reciprocal linking, not 3-way linking.
Most people in the SEO industry believe that 2-way reciprocal links are useless because they cancel each other out. One-way linking is always better, especially if the link is to a related site.
If done properly, 3-way linking, or 4-way linking, or 5-way linking is one-way linking. It is not reciprocal linking. I'm just saying that it is better than 2-way links, but you still have to do it intelligently.
Link with rel="nofollow" attribute.
Link using a 302 Found tracking script.
Put the link on an orphan page.
Delete the link after you link back.
@bogart, I agree with everything you are saying. Like I said, I only do link exchanges with related sites owned by someone I know. Requests for link exchanges from unknown site owners are almost always scams. Going back to the story that I told in post #10 in this thread, 1 valid link out of about 30 link exchanges is not a good record. A lot of site owners fall for this scam.
It is hard to find a link page that has not been penalized, but if you do find PR on the page, it can pass link juice. If there isn't any PR, there isn't any link juice, and the link almost never shows up as a backlink. I see that as Google's way of saying, "Don't do that!"
IMHO, if you are going to do a link exchange, it will likely be more effective if the link is a natural link mixed in with the content on a related page. I don't have any issue with those types of link exchanges. When I say that you need to do it intelligently, that's what I am referring to.
Turned out to be a circle linking (A-B-C-A)
That is why I was confused and though you contradicted yourself. My bad.