Thread: Should we use link Exchange?

Google does not give importance to link exchange. Is it true? Many people believe in link exchange so I want to ask that ….

Should we use link exchange?

one question is google all what is important for you.

Link exchanges are at time for PR but for me i use them to build quality traffic.

So exchanging link will increase your visitors and with that you will increase reputation both human wise and search engine wise.

Link exchange is good, but only when you do it in a smart way.

1. Exchange links only with related and quality websites
2. Don't do to many link exchanges for one website ( I mean maximum 20 )

Originally Posted by anantshri

one question is google all what is important for you.

Link exchanges are at time for PR but for me i use them to build quality traffic.

So exchanging link will increase your visitors and with that you will increase reputation both human wise and search engine wise.

this is so true, link exchange is just ad exchange, why need to worry abt what google think ?

Originally Posted by proweb

Link exchange is good, but only when you do it in a smart way.

1. Exchange links only with related and quality websites
2. Don't do to many link exchanges for one website ( I mean maximum 20 )

why need to do it smart way ? how internet work ? is all about link, network, connection, world wide web is all about this, when SE algorithm fail then user have to bare it, aren't they suppose to do something better ? this is the main reason i don't like google, for me user right is much more important else, google is going to kill the internet soon ...

Originally Posted by SonnyCooL

this is so true, link exchange is just ad exchange, why need to worry abt what google think ?



why need to do it smart way ? how internet work ? is all about link, network, connection, world wide web is all about this, when SE algorithm fail then user have to bare it, aren't they suppose to do something better ? this is the main reason i don't like google, for me user right is much more important else, google is going to kill the internet soon ...

Doesn't Google believe they define the Internet?

It's better to engage in a natural link exchange I think such as by commenting on blogs and by article submission so that the inter-twining links are not direct but garbled up in some way.

Link exchange is always good for..

1. easy way to increase SERP { Link exchange cant bring to no. 1 but can boost rank to good position without any headache }
2. Help to bring target traffic easily.
3. Can help you to increase PR and to Increase back link count.

Some Important points you should keep in mind ..
1. Must be niche related
2. Compare site with your site in PR, and site size{pages}
3. Dont do link exchange with lot of sites in same days {because you need regular links to keep your position in serp and slow exchange will make good worth and natural in google eye.}
4. Side wide/blogroll link exchange.

IMO

In my own experiences, link exchanging with decent and niche relative sites would be really helpful for generating traffics and helping in SEO. As comparing with one way backlinks, we usually need to track such backlinks and keep our sites from void exchanging pages and bad neighbors.

Thanks,

Originally Posted by Andy101

It's better to engage in a natural link exchange I think such as by commenting on blogs and by article submission so that the inter-twining links are not direct but garbled up in some way.

This is a very good point because a link exchange is useless if the link is between unrelated sites or if the link ends up on a link page where it will be penalized with a PageRank of zero.

One of my clients got into link exchanging (against my advice), but saw no difference in the search results. After investigating about 30 links pointed to his site, we found that only one was a valid link posted in the the content in a blog, which is a natural link. The others were all on link pages that had a PageRank of zero or were gray-barred, which rendered the links useless. Many were on link pages that were not linked to from anywhere in the site, so they were not even indexed by search engines. Several had nofollow attributes attached to the links.

If you are going to do link exchanges, do it in a smart way. Google is suspicious of links to unrelated sites and does not like link pages. Beware that most people who request link exchanges are going to scam you with a useless link. Most of these guys are looking to gain link juice, while not giving any away themselves.

I also read this particular point but my opinion we should use three way link exchange. It is the best and effective way to link exchange.