Well I see that text ads will convert better almost 75-80% of the time with the same impressions. As you know people are banner blind, you may have read that in the past, but it is 100% true. Take Google Adsense for instance. Do you think Google was insane? They knew exactly what they were doing with contextual advertising. Allowing users to create ads that blend into their content was genius. Some people were clicking those ads without even thinking about that fact that it was an ad. On the other hand, if you have those bouncing, flashing or talking(annoying lol) banners on your site, the user is automatically turned off by them and will go away. What's your thoughts on this matter?