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Thread: What do search engines really want?

  1. #1

    What do search engines really want?

    The webmasters apply different methods to rank the site on leading search engines that may
    or may not be according to the rules of search engines. There are 3 most important things
    that search engines want webmasters to do with their sites:

    1. Design the content of your site for users (not only for search engines)
    2. promote your site the way you would if search engines did not exist
    3. Implement a search engine friendly web design that makes it easy for search engines
    to crawl and understand your site

    Design content for users: If you write content for users, probability that you will lay
    your site out in a clean, easy to understand manner increases .you can also use one of the
    popular keyword tools to find the most commonly searched keywords. Even as you design sites just for users, using keyword rich content that include the terms that your potential customers use is exactly what you would like to do.
    Promote your sites as if search engines didn't exist: Search engines calculate incoming
    links to your site to determine what your site is about and also to evaluate the
    importance of your site. The single most important factor in evaluating these
    links is the relevance of the link. If you get links from the sites that are
    closely related to yours, it tells the search engine that your site is an
    important site in your field.
    Implement a Search Engine Friendly Design: There are many things to consider in search
    engine friendly design; few of them are listed below:
    ∑Make it simple for the search engine to recognize your site. Simple tree hierarchies and
    a simple text based global navigation system should be used.
    ∑Don't have pages that have more clicks from the home page. The search engine uses such
    type of information to understand the importance you attach to a page.
    ∑Duplicate pages should not be included in the site as Search engines want to rank only
    one copy of a piece of content in their index. .
    ∑Don't design your site using technologies like Javascript and Flash that search engines
    canít read. If you do use them, make sure that any links that you use in them are also
    implemented in text as well.
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  2. #2
    You have written such a good piece of information. This helps make you understand more about the working of a Search Engine. Thanks for sharing.

    P.S. You must use the return key to make us understand better while reading the content.

  3. #3
    Join Date
    Jul 2009
    Not bad at all, I like this article a lot! Thanks for sharing!

  4. #4
    Can't agree with irahat more.
    Basically Search Engine Optimization techniques are abusive techniques which are implemented by web admins to make search engines work according to us and not the way they should.

  5. #5
    Yes, I think you are quite right. You really think a lot on this.

  6. #6
    good article , thanx for sharing!!!!

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