Using the 'broad' match type your keyword 'action figures toys' has 1,000,000 searches a month and using the 'exact' match type, around 33,000(Using Google's Adwords Keyword Tool).
However the competition on Google is quite high for this keyword. So most of you're competitors have old domains and the average PR is PR5.
You have a PR1 with a fairly new domain which is not even a year old and is expiring on 28-Apr-2010. There are around 722 backlinks pointing towards the homepage(which is the target page), most of which are nofollow and of no use.
As far as On-page SEO is concerned, its quite good but you need to place the keyword within the <b> tag atleast once which you haven't done yet.
Considering your competition, i feel your backlink count and sources of the backlinks is not so reliable to help you in the long run.
If you can divulge some more information as to what link-building techniques you are applying, we may be able to help you better.