No offense, Will, I have to agree with Ash. I don't think I would call SEMPO an accreditation. It is just a membership organization, plus the organization's name is meaningless to customers. It is kind of like the old "Best of the Web" site that was popular in the 1990s. All you had to do to earn a Best of the Web design award was to sign up for membership. I saw some really crappy web sites with that award logo.
Originally Posted by Will.Spencer
From the SEMPO web site:
SEO is an industry with thousands of people with no marketing, IT or programming experience who call themselves SEO experts or gurus. That is why the industry has such a bad reputation. I do not see how it is possible to provide expert SEO services unless you are a very experienced programmer who understands how search engines operate.
A Note to Site Visitors
SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.
The industry is so fragmented that I don't think that any organization could step up to the plate with a bonafide accreditation that would be accepted throughout the industry.
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