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Thread: What is Search Engine Optimization? (SEO)

  1. #1
    Join Date
    Jan 2009
    Philadelphia, Pennsylvania

    What is Search Engine Optimization? (SEO)

    Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

    If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

    Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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    For clarification, I did not write this article. I did, however, publish it here with the full rights and privileges to do so.

  2. #2
    My definition is, SEO is a set of techniques used in order to achieve high rankings in search engines.

  3. #3
    A system of methods used to enhance a website's ranking in search engines' natural search results. This includes optimising the on-page factors, such as using relevant keywords, making sites W3C compliant, and a whole range of other techniques

    Check these

    1. Search engine optimization - Wikipedia, the free encyclopedia
    2. Search Engine Optimization (SEO) - Webmasters/Site owners Help

  4. #4
    Join Date
    May 2009
    New York
    SEO is an acronym for marketing to many people. The defintion should cover the work to improve search volume and traffic to a web site. SEo also includes seo marketing and seo content writing. Basically any optimization to improve organic search rankings.

    Search volume is doubling every two years and serach is becoming increasily important to a business marketing function. The internet is replacing tradional print media Functions like advertising, channel marketing and public relations are all becoming part of internet marketing.

    It's becoming increasingly important for a company to consider search as part of it's marketing plan. So that a professional approcah is considered to intergrate search engine marketing (sem) into the marketing mix of the 4 Ps -- product, pricing, promotion and place (distribution).

  5. #5
    seo is the method to make traffic for website.

  6. #6
    SEO stands for Search Engine Optimization. Its what we call the process of improving the volume and quality of traffic of a website on search engines via organic or natural search results for targeted keywords.

  7. #7
    SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

  8. #8
    Search Engine Optimization helps your site generate traffic. It helps your site get into top positions on SERP as well.

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