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Thread: What's the difference between social marketing and responsible marketing?

  1. #1

    What's the difference between social marketing and responsible marketing?

    Hi all.. I'm doing an assignment on marketing.I chose social marketing as my topic.. but now I'm confused whether there is any difference between the responsible marketing and social marketing.. please help me.. i had to submit the assignment tomorrow.. and please also tell me whether societal marketing and responsible marketing are synonymous..

  2. #2
    Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good.
    Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.

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