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Thread: A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

  1. #1

    A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

    It's no secret that I'm a huge fan of search engine traffic, and the strategies that you can use to attract and keep it. But here's something everybody who loves SEO needs to recognize: It's dangerous, short-sighted, and risky to count on a search engine monopoly to subsidize your business model, not without diversification. That's why you should favor an SEO strategy that makes sense for promotion,even if the search engines completely ignored what you did.
    But let's take things a step further by looking at how you can diversify your incoming traffic streams and boost revenue and awareness without the search engines.
    Some of these tactics will help your SEO, but that's not the focus. Today, it's all about securing business growth without the aid of Google.
    Let's break it down into a five-part process.
    Read the entire article at: A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google - Search Engine Watch (#SEW)
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  2. #2
    There are very likely millions of web site owners who can no longer stand the stench of the new Google. I'm surprised the article did not dwell on list building.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  3. #3
    I think the google ads system casino is overated, they do not provide ROI for small budgets. I believe that the "only online business model" is over, and to have a chance to save your small business from google billionaires whims, you need a brick and mortar main operation, and just use internet like many big box stores for sold out.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  4. #4
    Google is doing their best to drive more site owners to AdWords. The problem is that AdWords is too expensive for small margin businesses, like most e-commerce sites. The more site owners they drive to AdWords, the more competition is created for bods, which lowers the net profit for more site owners.

    I have been managing AdWords campaigns for clients since 2005. If you have a small business, especially a small e-commerce site, it is very difficult to run AdWords cost-effectively. On top of that, Google has teams of people who are contacting AdWords account owners and offering to "optimize" their account. "Optimization" for Google means optimizing Google's profits, not the account owner's profits. Google's advice always results in higher costs.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  5. #5
    Quote Originally Posted by TopDogger View Post
    On top of that, Google has teams of people who are contacting AdWords account owners and offering to "optimize" their account. "Optimization" for Google means optimizing Google's profits, not the account owner's profits. Google's advice always results in higher costs.
    If I remember correctly, you needed to spend $25,000 to get an google Adwords specialist to optimize your Adword account, so it wasn't for everybody. I don't know if today they have the same Adwords service, because many SEO experts specialized into the Adwords business, perhaps more lucrative and more subjective about the results.

    Anyway, I wouldn't be in business online today and be manipulated like a sheeple by a mega monopolistic corporation like google.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  6. #6
    I'm surprised the article did not dwell on list building.
    Yes, list-building is as old as the punch-card computer. Anybody not building a list is a nit-wit IMO.

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