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Thread: The Aftermath Of SEO's Death This Summer

  1. #1
    Franc Tireur is offline Senior Net Builder
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    The Aftermath Of SEO's Death This Summer

    In May 2013 there was a crazed uproar that ‘SEO IS DEAD’ when Google released their new algorithms for search engines – Penguin 2.0 (now updated to Penguin 2.1) and Hummingbird. These new algorithms mean no more hat tricks, keyword stuffing, comment spamming, backlink image stuffing and the list goes on. Finally, Google uncovered the secret to blocking SEO tricks used to get customers on the infamous PAGE 1. By focusing on your company’s online content, the search giant discovered the key to promoting credibility and authorship as the number one way to improve your rank in Google’s search engine.
    Beware of the infamous PAGE 1 promise.

    Not to say someone will not find a way around the system. However, the latest SEO shift has actively changed the core competence of savvy SEO companies to Content Marketing specialists. Even the term SEO was recently marginalized to just one aspect of the all-inclusive Search Engine Marketing (SEM). That means if you want to see your company’s website on PAGE 1, you’re going to have to consider a comprehensive online marketing campaign, rather then rely on an SEO company to stuff meta tags with keywords.
    The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

    Honestly, even experts vary on the difference between the two acronyms. However, we can all agree that both terms promise you the same result, a better ranking in Google and other popular search engines. SEO has been the more predominant term, and over the years has gained recognition by the general public. However, with the advent of Google’s changes to increase the importance of authorship and content in search results, determining the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has real relevance.
    Search Engine Optimization (SEO) is the process of building pages in a manner that enables the pages to rank highly in ‘algorithmically’ determined search results. The ‘algorithmic’ results are based on the search engine’s unique mathematical algorithms, used to determine the relevance of indexed pages for a particular word or phrase.
    Search Engine Marketing (SEM) is usually attributed to paid advertising for keywords and sponsored links. These advertisements are generally purchased from Google (the Google Adwords product), or Yahoo! Search Marketing (YSM – formerly Overture). However its modern application extends way beyond this definition. Many sources consider SEM as a wider discipline that incorporates SEO. Under this definition, it encompasses the multitude of avenues available to ‘market’ your site online, which inherently improves your search ranking. These avenues include:



    • Social Media Marketing – Twitter, Facebook, LinkedIn, etc.
    • Email Marketing – drip campaigns, newsletters, updates, etc.
    • Referral Marketing – online listings, referral key: Referral Network, Facebook groups, LinkedIn and Meetup Networking groups, etc.
    • Content Marketing – targeted news, video, white papers, e-books, infographics, etc.
    • Native advertising – advertorials, ads that look similar to content
    • Affiliate Advertising – ads commonly seen on blogs featuring related companies
    • Mobile Advertising – SMS advertising, MMS advertising, ads in mobile games, audio ads on apps like Pandora
    • Search optimized navigation and content coded with proper accessibility and keyword integration for search engine spiders (SEO).


    GoogleTM Search’s new ranking methods and how to adapt:

    GoogleTM basically changed the game by modifying the old algorithm to one that can recognize different and more complex variables. According the Google’s Search Engine Optimization guidelines there are the definable factors on your website when considering Search ranking:



    • Site content or structure
    • Hosting, redirects, error pages, use of JavaScript
    • Content development
    • Management of online business development campaigns
    • Keyword research
    • Expertise in specific markets and geographies


    Some of the old SEO concerns are still relevant. You need a credible, well-built site free of errors with well-structured code. Keywords are still important, but be wary of ‘keyword stuffing’ (the act of loading a page with keywords in the meta tags or in the content). Google, Yahoo and other popular search engines may temporarily or permanently ban your website. Geographic SEO and local search marketing are also still relevant and reliable solutions to certain saturated search markets.

    What’s new is the inclusion of ‘management of online business development campaigns’, which basically encompasses what we previously defined as SEM. Web designers, and SEO specialists have found that the most tractable SEM tactic is targeted content marketing. This means your site and/or blog is constantly updated with fresh, relevant, credible and engaging content delivered on multiple media platforms including articles, blog posts, video, interactive media, games, news feeds, email campaigns, and podcasts (to name a few) with your company’s well-defined target audience in mind.
    The importance of content marketing and the ‘New SEO’:

    Content Marketing Institute defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.” In layman’s terms, content marketing is a means of providing captive information and media that specifically interests your company’s target audience. In order to use content marketing effectively, you need to investigate your target audience’s likes, interests, activities, behaviors and what they consider valuable information and/or entertainment. This act of profiling your target audience’s behavior, rather then just their demographics, is referred to as defining the ‘Buyer Persona.’

    Content marketing is not focused on selling, but communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. This way content marketing inherits a ‘soft-sell’ approach to advertising your business. Your content should be void of any obviously self-serving, pushy ad copy, and full of great relevant news, videos, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos and similar materials available on your company’s blog, email campaigns, published materials, and website. In essence, your company’s online marketing campaigns become a valuable resource for your target audience, which translates to more page views and better conversion.


    The ‘New SEO’ targets this kind of content marketing as its top priority for page ranking and validating authorship. Google’s complex algorithms can tell by popularity, low bounce rates, repeat views and other analytics how relevant and attractive your content is to your target audience and your business expertise. Please note that content marketing is only affective if you narrow your target to one specific audience. If you want to target different audiences and areas of expertise, then keep them on separate sections of your blog. The more targeted your content, the easier it is for Google to see what topic you are promoting and rank your site accordingly. Also, many bloggers and content writers have found that a personal touch, transparency, and sharing experiences have the most profound effect on target audiences. Give you customers and prospects something that makes them feel connected your company.

    Conclusion:

    Any web design or SEO company that approaches your business promising PAGE 1 of Google without a comprehensive plan most likely will not fulfill their promise. When choosing an SEO company make sure they have made the appropriate changes to their approach to SEO, and are focused on content marketing. Investigate how many writers they have on board, whether the writers have experience in your field or excellent research skills, and make sure you read some samples. Furthermore, different online marketing campaigns require different skill sets and an agency claiming to do it all in-house will most definitely be lacking in some departments.
    There is no one-size-fits-all solution for choosing what online marketing avenues are best for your budget and business. Online marketing can become overwhelming if you don’t have the staff, insights and technical knowledge. You may want to consider a company that helps you manage your website and online marketing with access to a network of professionals like, (only being a little self-serving here), Chatter Studios. Having a reliable agency that can guide you through the process and provide key insights will save you money, time and resources and ensure success.
    When working on your SEO and SEM strategy, don’t get caught up with hype, promises of the infamous PAGE 1. Boost your ranking by focusing on engaging, interactive content, and reliable sources of information that are customized to the interests of your target audience.
    The Aftermath Of SEO's Death This Summer - Forbes

    The obscene techniques required by google to rank well in the organic search to force people to sign up for their pay system casino!
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  2. #2
    Franc Tireur is offline Senior Net Builder
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    You may also check the last Reports Of A Google Update Between November 1st & 5th, and It seems like another major update!

    I have been seeing some chatter at WebmasterWorld and other sources of a possible update that is being pushed out slowly since late October 31st through today. If you read the thread, you'll see some people complaining about declines in rankings between the dates of November 1st and today. You will also see people excited about increases in rankings.
    All the Google tracking tools don't show heavy fluctuations, with the exception of SERPs.com, which seems to have some bug. But the most, they show some activity on October 31st and November 1st, quiet down on the 2nd and 3rd. A spike back up on November 4th and today with chatter.
    Here are some quotes from webmasters noticing fluctuations in the Google search results:

    - Been smashed by whatever rolled out. a good 20-25%
    - Yes, something is going on. One site's traffic slightly down and slightly up for another.
    - Quite a large drop in traffic overnight, not sure whether halloween would have this sort of impact. anyone else picking up anything? saw a large KB per day increase on Monday.
    Is A Google November 2013 Update Underway?
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    TopDogger is offline Über Hund
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    Google has a long history of launching updates in November that negatively impact e-commmerce sites, thus driving them to AdWords in desperation. A couple of years ago Matt Cutts said they were no longer going to launch updates during the last quarter. Looks like Google went to the same School of Honesty as our president.

    The curious thing about all of these updates is that we always hear about the sites with traffic declines, but almost never hear about sites that pick up large amounts of new traffic.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. #4
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    The curious thing about all of these updates is that we always hear about the sites with traffic declines, but almost never hear about sites that pick up large amounts of new traffic.
    That's the very true essence of the human nature
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    Andy101 is offline Code Otaku
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    If you are a company trying to use SEO to rank for a common product term, then you should bid for your SE position IMO.

    Normal people have to pay to advertise their used products online, so companies retailing other companies products should expect to do the same.

    But, unfortunately, the bid cost will impact the profit margin of the retailer, so the customer can't expect the cheapest deal from the highest PPC bidder. Hmm, a dilemma there.

    So the workaround is probably to establish your brand as the place to go for particular products, reducing the need for PPC Ads on specific products.

    A direct-linking affiliate is obviously going to suffer the most.

    Unique content, branding, and diverse inbound links are working now (as always).

  6. #6
    TopDogger's Avatar
    TopDogger is offline Über Hund
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    AdWords costs negatively impacts the profit margins for small e-commerce sites dramatically. There are very few that can afford the high cost of AdWords. Trying to sell on eBay is also not easy unless you have a high profit margin. The result is that tens of thousands of small e-commerce sites are shutting down.

    Unless you have a unique product that people want, it is becoming almost impossible to compete with the big brand names. The big brands now dominate Google search results, which is choking small businesses.

    I've been selling physical products on the web for over 10 years, but I am also shutting down my sites as soon as the inventory is gone. There is no profit left and I don't know very many people (myself included) that want to work for free.

    Google has damaged the dynamics of the web much as our Dear Leader president has destroyed the remaining faith in the USA.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #7
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Andy101 View Post
    If you are a company trying to use SEO to rank for a common product term, then you should bid for your SE position IMO.

    Normal people have to pay to advertise their used products online, so companies retailing other companies products should expect to do the same.

    But, unfortunately, the bid cost will impact the profit margin of the retailer, so the customer can't expect the cheapest deal from the highest PPC bidder. Hmm, a dilemma there.

    So the workaround is probably to establish your brand as the place to go for particular products, reducing the need for PPC Ads on specific products.

    A direct-linking affiliate is obviously going to suffer the most.

    Unique content, branding, and diverse inbound links are working now (as always).
    Bidding in SE is not good at all, because it is set like a slot machine, in other words you have more chance to lose than to win. Look all the big box retail or other big stores, they put tens of million dollars in Adwords. How do you expect to compete with that if you are small business owners? These multi national corporations like walmart, amazon, etc don't even pay federal income tax and hide their profits in tax heaven and no politician will do anything about it, of course they will be more powerful. You have to understand the whole game, before investing your own money or borrow money to create your business, if you don't the landfall will hurt badly.

    Quote Originally Posted by TopDogger View Post
    AdWords costs negatively impacts the profit margins for small e-commerce sites dramatically. There are very few that can afford the high cost of AdWords. Trying to sell on eBay is also not easy unless you have a high profit margin. The result is that tens of thousands of small e-commerce sites are shutting down.

    Unless you have a unique product that people want, it is becoming almost impossible to compete with the big brand names. The big brands now dominate Google search results, which is choking small businesses.

    I've been selling physical products on the web for over 10 years, but I am also shutting down my sites as soon as the inventory is gone. There is no profit left and I don't know very many people (myself included) that want to work for free.

    Google has damaged the dynamics of the web much as our Dear Leader president has destroyed the remaining faith in the USA.
    The result is that tens of thousands of small e-commerce sites are shutting down, yes that's their plan, because they hate competition and love monopolies, so they either buy their competitors or destroy them.

    Google works like an hedge fund, they use a speculative method aka algorithm to crush everybody making money. You sign up for their pay system or you hit the road because they want to make more and more and it is never enough. Compare what a few US edge funds did to Greece, Italy, Portugal, Spain by bidding against their sovereign debt. The psychopaths and sociopaths who put millions of people out of their jobs, out of their homes, etc for making speculative money and get a salary of 1 billion a year, that's right and I didn't make a mistake, it is billions of salary for these edge funds CEO.

    Anyway, the business online is becoming unhealthy and wealth destructive. I recommend anyone to create a brick and mortar business rather than a big online business, and forget about SEO, SEM, PPC and all these craps.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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