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Thread: Bad Merchant? Google May Drop Your Rankings Later This Year

  1. #1
    Franc Tireur is offline Senior Net Builder
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    Bad Merchant? Google May Drop Your Rankings Later This Year

    Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well.The news came during the “How to Rank Better in Google & Bing” session that I moderated yesterday at the SXSW conference in Austin. Google’s chief Web spam fighter Matt Cutts responded to concerns one merchant had about bad competitors outranking him.
    Cutts said:
    “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
    Google’s Previous Crackdown

    This isn’t the first time Google’s done a crackdown. In November 2010, the New York Times ran a big feature about a sunglasses merchant called Decor My Eyes, and how the owner Vitaly Borker was convinced that people complaining about him online helped him rank better. The exposure of his bad business practices later lead to Borker getting a four-year jail sentence.
    Whether those bad reviews really did help Decor My Eyes do better is debatable, but for whatever reason, the site was doing well in Google at the time, despite having such bad reviews.
    Google reacted with unprecedented speed, making a change within days that it said would penalize bad merchants. It never explained what factors were used to issue penalties, not even confirming if poor quality reviews had an impact.
    Looking At Signals Beyond Bad Reviews?

    Of course, if Google already has a system in place to penalize bad merchants, why are they apparently still ranking well, in some cases?
    I’ll try to follow up further with Google about this, but one factor might be the continued growth in fake reviews. You can’t rely solely on reviews for assurance a business is really good.
    That, of course, would mean that reviews were being used as part of the previous crackdown. Cutts seemed to confirm this when I asked, “if Google is already using review data, then what other signals would it turn to as part of a renewed effort.”
    Cutts replied:
    “We are trying to ask ourselves, are there other signals that we can use to spot whether someone is not a great merchant, and if we can find those, and we think that they are not all that spammable, then we’re more than happy to use those.”


    Bad Merchant? Google May Drop Your Rankings Later This Year

    This one is very good, now google will tell you to go fish if someone have bad experience purchasing on your online store.

    Google will do anything to squeeze the free clicks and force the e-commerce owners to sign up for their adwords casino.

    What are your thought on this matter?
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  2. #2
    iowadawg's Avatar
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    I like it.
    I don't like it.

    It depends on just how they really implement this and how many irate (or just non-existent customers who want to ruin a business) people vote.

    Like you, yes it is just another power and money grab by google.

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    TopDogger's Avatar
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    Google has already managed to destroy the rankings for most small e-commerce sites. That did force many to start using AdWords, which many cannot afford. Do a search for any product and 9 out of 10 of the first page rankings are likely to be online mega-stores. Google has abandoned the level playing field concept.

    It is fine if they just want to further trash the rankings for abusive sites like Decor My Eyes, but they never seem to stop there.

    So who is the most abusive company on the web? Hint: Their name starts with a G.
    Franc Tireur likes this.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. #4
    Franc Tireur is offline Senior Net Builder
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    That's very funny because you guys do understand perfectly what G is doing and how destructive G is. Unfortunately a lot of googlers will never get it, they will stand until they will be totally screwed. In meantime, the so called experts will help G to keep the dream alive and let the people hope instead of having an honest conversation on what G the monopolist is killing whatever entities on his way to make money.

    I think Google will finish by destroying itself by pulling to far their agenda. Actually many more webmasters are waking up.

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    Unfortunately, most web site owners do not understand the issue until their site becomes part of the widespread collateral damage that we see with all major Google updates. What makes the situation even worse is the nonchalant attitude from Google. Even when they correct a bad algorithm, many sites never return to their former rank positions.

    On top of all of that, and after all of Google's attack algorithms, I have never found a Google user who has seen a big improvement in the search results. The "good" that Google thinks they have done is largely unnoticed.

    Quote Originally Posted by Natural Elements View Post
    This one is very good, now google will tell you to go fish if someone have bad experience purchasing on your online store.
    The flaw in this is that in some industries it is common for slimy competitors to put up negative reviews about their competition. I have a friend who sells digital scales. In that business, there are a couple of competitors who have had lots of fake review sites set up for many years that slam everyone's service and products, except their own. Because that is a private label business, sometimes these guys write negative reviews about a digital scale sold under one brand, while writing very positive reviews about their own brand--even though they are the same product.

    This also opens the door for more negative SEO attacks.

    Google better think about this one. They have already done enough damage to small e-commerce sites.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    The flaw in this is that in some industries it is common for slimy competitors to put up negative reviews about their competition. I have a friend who sells digital scales. In that business, there are a couple of competitors who have had lots of fake review sites set up for many years that slam everyone's service and products, except their own. Because that is a private label business, sometimes these guys write negative reviews about a digital scale sold under one brand, while writing very positive reviews about their own brand--even though they are the same product.

    This also opens the door for more negative SEO attacks.

    Google better think about this one. They have already done enough damage to small e-commerce sites.
    There is a combination of pushing ecommerce owners in their pay system and also their merchant trust system. What they really want and their were pretty successful at that is to become many google standards that people trust. When you see what they did with google analytics which is in fact Urchin that they bought 300 millions of dollars to become a standard. Because you can see in every webmasters forums, everybody gave away their statistics because it was "free", in fact google used this data for their pay shopping sytem for merchant, and certainly for Adwords.

    I will be surprise that Google spent 300 millions of dollars just to give away free their google analytics to webmasters. I have found that google act like a total spy agencie for profits.

    Anyway, it is progressive so a lot of people will not give up in the same time. They target a specific market each time with their algo so little webmasters keep hoping. I stopped to work on my site last year to see the trend and finally I trashed my ecommerce, so I am done with this stupid game, and I should have closed it 2 years ago, that's my only regret.

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    Mike Dammann's Avatar
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    It's just like with Disavow. "Social signals" Google needs. Our feedback. And of course, Google gets rid of more competition that way. But indeed a warning system for scams etc. would be ideal. Only problem: There will not be transparency. So whoever Google seems unfit to be listed, will be gotten rid off.

    Quote Originally Posted by Natural Elements View Post


    Bad Merchant? Google May Drop Your Rankings Later This Year

    This one is very good, now google will tell you to go fish if someone have bad experience purchasing on your online store.

    Google will do anything to squeeze the free clicks and force the e-commerce owners to sign up for their adwords casino.

    What are your thought on this matter?
    For blood type dating go here. If your blood type is rhesus negative, go there. If you are bored and feel like liking a Facebook page, hit this one.

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  9. #8
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Mike Dammann View Post
    But indeed a warning system for scams etc. would be ideal. Only problem: There will not be transparency. So whoever Google seems unfit to be listed, will be gotten rid off.
    Well if some people think that google has the right to do whatever they want, what is the point to have transparency? For what I have understood so far, is that google don't event give a clear guideline for webmasters, they give hints. For the people repeating over and over what google said like "follow the guidelines and you will be ok" that's just taking the others for stupid. Every day there is an google update, what company is changing the rules every day? If you know one, please share this info with us.

    Google has too much powers and all the regulators failed to regulate this abomination, why? because they use their money to corrupt the system at their benefits. There is no win win situation with this authoritarian multi national corporation, it is all for them.

    You know what, I will buy a good bottle of Champagne when google will be out of business

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    Quote Originally Posted by tnhjennis View Post
    Just wondering, what criteria they are using to decide bad merchants? Is it listed somewhere?
    They are talking about using bad reviews as the basis for penalizing e-commerce sites. But bad reviews are easily set up by malicious competitors. In some industries, it is common to find competitors writing fake bad reviews.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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