Sure, not all the big businesses engage in optimization, but it doesn't make it a generality. I bet that since the consumer market shrinked, most of them are engaging in optimization and pay ads. Google is making money than ever with their ads system, google makes billions of Dollars because businesses pay for that. The small guys and I think you already said that, do not have the margin to engage in pay system, or whatever optimization, so obviously the ones who engage in organic search and pay search have money to spend.
Originally Posted by TopDogger
Google founders needed to use the little guys first to offer a serious platform for the big guys, now the little guys are trashed for the better good of google finances.
The playing field have changed without notices, and will never return. Google is one of the best leader giving false hopes to the little guys.
As long as men are free to ask what they must, free to say what they think, free to think what they will, freedom can never be lost and science can never regress.