Itâ€™s been six weeks since Google flipped the switch on its new algorithm
thatâ€™s supposed to push low-value content down the search-engine food chain in favor of more robust offerings. The move was hyped as a potential boon to established media sites producing original journalism, and a serious hit to content farms.
One of the biggest losers was supposed to be Demand Media, a Santa Monica-based firm that owns sites like eHow and Cracked.com, which themselves use algorithms to produce content with high advertising potential. The strategyâ€™s worked. Since launching in 2006, Demand Media has grown to roughly $2 billion in value
by producing a fire hose of self-help/how-to content, articles and videos like How to create a home first-aid kit
, and Ideas for your kidâ€™s boxed lunch
. In the first two weeks after Googleâ€™s algorithm switch, Demand Media, according to comScore, actually saw its traffic increase
, from about 26 million weekly unique users to 27 million.
Maybe without Googleâ€™s change, that number would have been 30 million instead of 27 million. But in any case, the switch hasnâ€™t exactly broken Demandâ€™s back.
In the meantime, blog reader Rebecca Luzenski
sends over this info-graphic
care of OnlineMBA.com, demonstrating exactly how content farms like Demand Media make so much cash.