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Thread: Big Content Farm Still Thriving After Google Algorithm Change

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  1. #1

    Big Content Farm Still Thriving After Google Algorithm Change

    Very interesting to read:

    It’s been six weeks since Google flipped the switch on its new algorithm that’s supposed to push low-value content down the search-engine food chain in favor of more robust offerings. The move was hyped as a potential boon to established media sites producing original journalism, and a serious hit to content farms.
    One of the biggest losers was supposed to be Demand Media, a Santa Monica-based firm that owns sites like eHow and Cracked.com, which themselves use algorithms to produce content with high advertising potential. The strategy’s worked. Since launching in 2006, Demand Media has grown to roughly $2 billion in value by producing a fire hose of self-help/how-to content, articles and videos like How to create a home first-aid kit, and Ideas for your kid’s boxed lunch. In the first two weeks after Google’s algorithm switch, Demand Media, according to comScore, actually saw its traffic increase, from about 26 million weekly unique users to 27 million.
    Maybe without Google’s change, that number would have been 30 million instead of 27 million. But in any case, the switch hasn’t exactly broken Demand’s back.
    In the meantime, blog reader Rebecca Luzenski sends over this info-graphic care of OnlineMBA.com, demonstrating exactly how content farms like Demand Media make so much cash.
    Freakonomics Big Content Farm Still Thriving After Google Algorithm Change

    My question is what did you notice after the Google Algorithm Change?
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  2. To be honest with you, I have not noticed much after the algorithm change. In fact, I have noticed an increase in traffic and rankings, maybe that's due to the fact that I always social bookmark blog posts and articles whenever I post them.
    Need links? Try AuthorLinks where you can buy or sell links based on Authorship and Klout score. Check out my blog or like me on Facebook.

  3. #3
    I have a few new clients who came to me after the Farmer Update and reported that their rankings dropped back 3 or 4 pages. In each case, I found that they had been subscribing to services that were posting content to blogs attached to the sites. In each case, the content was duplicated articles or spun articles. Most of the articles were unrelated to the clients' businesses.

    The blogs have all gone bye-bye, but I have not seen any of the sites pop back to where the clients say that they were in the SERPs.

    None of the sites owned by my regular clients saw any negative impact, but I've always stressed the need for unique content. Traffic has increased about 25% to some of my own sites.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. #4
    Quote Originally Posted by TopDogger View Post
    I've always stressed the need for unique content. Traffic has increased about 25% to some of my own sites.
    I agree with you that unique content always has been the fundamental stones of a quality website. My competitors always make me laugh when they reword or steal my articles contents and terms. I don't want to be mean but either the people doing that lack creativity or my work inspire them a lot

    Big Content Farm or Big Link Farm promoting important brands will always be there whatever Google said or will say. Just take an example of coupons spam sites or "information" spam sites using big brand names in their titles and the page will rank very high
    Last edited by Franc Tireur; 11 April, 2011 at 18:15 PM.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  5. #5
    I like the Feakonomics image depicting the DS writer making 19K a year vs NYT writer making 90K+ and the equivalent profits for each company....

  6. #6
    What amazes me is the Demand Media goal of publishing over 30,000 articles per day.

    Given that eHow is still at the top of the rankings, their tactic is beating G's algorithm.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #7
    It seems like the Google algorithm change Panda hammered pretty hard the rankings in Europe.

    What do you say?
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  8. Does Demand Media use blackhat tactics in their marketing? Maybe that's why they weren't penalized after all. When I read that above, and saw that infographic, I was thinking what I felt for a while now. There's some genius and beauty in the content farming model. The problem may be that it's so often done with little respect for quality and ethics, but that doesn't mean it can't be done ethically and with effort being put to quality. EHow looks good, has a visual identity of its own, and if they use whitehat (and ethical forms of blackhat (no spam)) they might be a completely legit business.

  9. #9
    Sistrix is reporting that there has been a Panda II Update that killed 66% of eHow's traffic. According to a Wall Streeet Journal article, Demand Media is denying the 66% figure and claims that they still have more traffic than this time last year.

    Panda Vol. II: Ehow.com got hit this time - SEO-Blog - SISTRIX Toolbox
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  10. #10
    Of course eHow will have more traffic than last year. If they have almost 11 million (30,000*365) articles more than they did last year, even if each article on gets one hit, that's 11,000 million more hits than they would have had last year. So, I think eHow probably did get hit, but because they have SO much content, they're still going to get traffic.

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