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Thread: Did Google just kill PR agencies?

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    Franc Tireur's Avatar
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    Did Google just kill PR agencies?

    Google has updated its webmaster rules on links and keywords in press releases and it doesn't look good for PR agencies.
    The details on the changes are here: Link schemes - Webmaster Tools Help
    Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
    If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag (I've put them in italics to explain what Google means by "optimized anchor text.")
    Links with optimized anchor text in articles or press releases distributed on other sites. For example: "There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress."
    Most press releases are posted on numerous sites to get attention and to promote a business . This is now against the rules. Google doesn't want to see any unnatural boost to the popularity of a piece of content.
    Did Google just kill PR agencies? | ZDNet

    So PR links are not OK, but articles spinning are OK, another google whim of non sense...

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    iowadawg's Avatar
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    No, they are saying articles meant to get attention and to promote a business is now against the rules.

    PR agencies are not page rank, but PRESS RELEASE agencies.

    So google is saying, spin press release articles and stuff them with keywords, and links, is not good.

    Something PR agencies have been doing to not have the same PR show up on many different sites.

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    Franc Tireur's Avatar
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    Quote Originally Posted by iowadawg View Post
    No, they are saying articles meant to get attention and to promote a business is now against the rules.

    PR agencies are not page rank, but PRESS RELEASE agencies.

    So google is saying, spin press release articles and stuff them with keywords, and links, is not good.

    Something PR agencies have been doing to not have the same PR show up on many different sites.
    Am I talking about Page Rank? I don't think I have.

    PR links are the only links authorized in each Press Release at the bottom, some may have used it for black hat SEO.

    Now if google use this pretext to go after each kind of link, it is going to be more and more ridiculous.

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    Matt Cutts made a comment a couple of weeks ago in an Eric Enge interview that surprised a lot of people. He said links from Press Releases are ignored. But the recent changes to the Webmaster Guidelines make it look like Press Release links will soon be penalized. They are looking at them the same as an advertising link. The links will require a nofollow attribute.

    Google's antics are already way past ridiculous--and I don't think anyone has seen any real improvement in search results.

    Sooner or later people will start to wake up and boycott everything related to Google--maybe.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Fresh content may be key now. So keep updating your home page content and if you publish a date, make it recent.

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    Like I said, at some point google will not bother with links at all.
    It will be on their searches all paid links period.

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    Franc Tireur's Avatar
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    Quote Originally Posted by TopDogger View Post
    Google's antics are already way past ridiculous--and I don't think anyone has seen any real improvement in search results.

    Sooner or later people will start to wake up and boycott everything related to Google--maybe.
    Google is like the HAARP Weather Control, they are constantly tweaking the internet ionosphere in their favor to make the maximum of money

    Take a look at the Google Helpouts, their last evil creation

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    Keep in mind that nothing that Google offers is really free. The price you pay is the information about you that they capture and can use for anything they want to use it for under their current TOS.

    Given their dominant market share, they are not longer offering services, but rather we are serving their purposes. Big Brother is alive and well and he is in control and is watching you.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur's Avatar
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    Quote Originally Posted by TopDogger View Post
    Keep in mind that nothing that Google offers is really free. The price you pay is the information about you that they capture and can use for anything they want to use it for under their current TOS.

    Given their dominant market share, they are not longer offering services, but rather we are serving their purposes. Big Brother is alive and well and he is in control and is watching you.
    What I see is a google pattern to replace SEO and webdesign industries, basically removing the middle man. You can advertise a business on adwords mobile with a single phone number, they are planning to allow a google system cart incorporated into a youtube video via google wallet, and let's not forget that google shopping is an option to incorporated in your youtube account with google+.

    What does it tell you? google is progressively implementing their own products without a site. Don't make me wrong, websites will always exist, but all money making websites will be replaced by google platforms and are going to be obsolete one day.

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