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Thread: Goodbye, Keyword Data: Google Moves Entirely to Secure Search

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    Franc Tireur is offline Senior Net Builder
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    Goodbye, Keyword Data: Google Moves Entirely to Secure Search

    The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether. Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.
    Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.
    To publish any intention of Google's motives for this move would be pure speculation. Not wanting to feed the rumor mill or feed any false speculation, Search Engine Watch has reached out to Google for a comment.
    "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."
    When encrypted search initially launched in May 2010, Google initially had encrypted search on a separate URL. A year later, in late 2011, Google started redirecting all U.S. users who were signed into their Google Accounts to the encrypted version at https://google.com. This led to the now-infamous "(not provided)" row in keywords data in Google Analytics and other web traffic software packages.
    When questioned, Cutts was quick to respond that it was estimated that the amount of "(not provided)" visits "even at full roll-out ... would still be in the single-digit percentages of all Google searchers on Google.com."
    As time rolled on, the conversion to encrypted search expanded globally to all signed-in users then even further to include default searching in Firefox
    Just last month, BrightEdge released a study fining the percentage of "(not provided)" data was over 50 percent for some industries.
    There are methods around determining "(not provided)" data via Webmaster Tools. While the method isn't fullproof, it can be useful to determine trends.
    At this point, it seems even when you aren't logged in, using private browsing (or incognito mode) and forcibly type HTTP://www.google.com, you are being redirected to the HTTPS version, thereby encrypting your search and no doubt leading to a total removal of keyword data – at least from Google search visitors. Remember, keyword data from other search engines – like Bing, for example – still send keyword data through.
    Goodbye, Keyword Data: Google Moves Entirely to Secure Search - Search Engine Watch (#SEW)

    Do you think that the SEO business is over? Or do you think that SEO is going to be metamorphosis into SEM?
    Those who can make you believe absurdities can make you commit atrocities.

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    You will still be able get keyword data through Google Analytics. This is all part of a greater scheme to increase dependence on Google.

    They did put a serious dent in the SEO business. The best estimate I've seen puts the drop-out rate for SEO companies in the USA at about 75%. That could be a low figure. Almost everyone I know in the SEO business has quit and moved on. Some of the more experienced people are still teaching, but no longer doing any SEO work. It is not only a matter of the increased difficulty with improving rank positions. Site owners are scared that an SEO company will destroy their site's rankings. We can all thank the link building industry in India for that. Their crappy link-building tactics destroyed the rankings for perhaps hundreds of thousands of web sites.

    The best strategy that site owners can pursue is to take Google out of the loop by doing their own list building.
    Last edited by TopDogger; 26 September, 2013 at 20:58 PM.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur (26 September, 2013)

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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    You will still be able get keyword data through Google Analytics. This is all part of a greater scheme to increase dependence on Google.
    You've got it right Top The magnificence of google is that they control most of the webmasters pretty damn good, and the ignorants don't even realize how they are manipulated. It's all about control fox!


    The best strategy that site owners can pursue is to take Google out of the loop by doing their own list building.
    The way I see it, for business it is more difficult to generate customers without google but not impossible to escape them. It will take more time, but at least, they can't affect you and your business if you take proper steps. If you are successful at this, protect your business from google by implementing an e-wall like a sign up page to let people access your site, otherwise google will benefits from the traffic by selling their ads and from your customers pool you are creating.

    I have seen google bringing my own competitors in my serps, don't fall in their game, protect your business.
    Those who can make you believe absurdities can make you commit atrocities.

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    Andy101 is offline Code Otaku
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    Working harder in the social/customer relationship area rather than purely SEO seems to make the most sense these days.

    Also, you can bypass G by publicizing your product on top brand platforms such as Amazon, or whatever site is most well known for your niche. Also place targeted Ads on say FaceBook to build a customer base and work on getting referrals from your fans.

    And there is always print media for niches that maybe don't have a great web brand capturing the majority of users. Thinking off the top of my head here. Maybe fishing, go karting, nail painting professionals etc. ?

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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Andy101 View Post
    Working harder in the social/customer relationship area rather than purely SEO seems to make the most sense these days.

    Also, you can bypass G by publicizing your product on top brand platforms such as Amazon, or whatever site is most well known for your niche. Also place targeted Ads on say FaceBook to build a customer base and work on getting referrals from your fans.

    And there is always print media for niches that maybe don't have a great web brand capturing the majority of users. Thinking off the top of my head here. Maybe fishing, go karting, nail painting professionals etc. ?
    That's exactly what google and other big platforms want, businesses dependency.

    What I am advocating is no more dependency from google but it could be any platforms like social media, etc The problem is that sooner or later it will hit you right back with fantasia moody guidelines, new rules every month, etc
    Don't give them the stick to beat you!
    Those who can make you believe absurdities can make you commit atrocities.

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    TopDogger's Avatar
    TopDogger is offline Über Hund
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    I am making every effort to dump as much of everything related to Google as I can. Google is a monkey on my back and I need to send it back where it belongs. It will take a while to get there, but I am so fed up with their spying, constant change of directions, their destruction of billion of dollars in value on the web, and all of their coercive methods, that it will be worthwhile if I can get there.

    Google is no longer an asset to the Internet. They have become a tyrant and part of he One World Order conspiracy.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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