they will begin charging for searchers clicking on the directions of the location extensions
found on some AdWords ads.
Location extensions add an address and phone number to your Google AdWords ads. In the past
, clicking on a phone number via your mobile phone to call the advertiser or clicking on an address to bring up directions to the advertiser cost that advertiser nothing. Yes, clicking on the phone number was one thing Google eventually started charging for but not for driving directions. That is changing.
Google said they will “begin to charge for clicks on directions in the same manner as clicks on your adâ€™s headline or phone number.” Google then warned advertisers that if they are using location extensions and you do not want to be charged for clicks on driving directions, remove the location extensions. They also warned, “if your campaign has a high number of these clicks, this indicates that your customers are interacting with your ads to get directions to your business.”