Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT) Bing and Yahoo (NASDAQ:YHOO) June 2 introduced schema.org
, an effort to help Website publishers improve Web search results for users.
Those top three search engines, particularly Google, take tons of flak and quips from journalists, pundits and search experts who claim results from these search results have grown increasingly laden with spam and low-quality content.
Schema.org is no spam killer, but it will allow Google, Bing and Yahoo to create a common vocabulary for structured data
markup on Web pages, including little data tidbits such as restaurant ratings and reviews, movies and locations, and even cooking time for recipes.
This will help Website publishers and webmasters improve how their sites appear in major search engines, and hopefully make Website content more enjoyable and relevant for users.