Thread: Google Buying Yahoo?

Google is exploring the possibility of helping to finance a possible deal by others to acquire Internet search company Yahoo, according to a report published report by the Wall Street Journal on Saturday.

Report: Google mulling role in possible Yahoo bid - Yahoo! Finance

Originally Posted by bogart

Report: Google mulling role in possible Yahoo bid - Yahoo! Finance

or jack up the prices so other can't buy it easily ......

Originally Posted by SonnyCooL

or jack up the prices so other can't buy it easily ......

There you go. It doesn't make sense to me for Google to buy Yahoo. Figure how much AOL is worth today ...

I don't think regulators would ever authorize such transaction.

Originally Posted by Shenron

I don't think regulators would ever authorize such transaction.

Yahoo was originally powered by Google and Yahoo used to won millions of Google shares.

You may be right that the regulators may never approve of the transaction. But Google could make a case about Facebook and MSN/Bing being major competitors. However, I don't see the advantage for Google. It would make more sense for them to build their own social/portal.

Google desire to buy Yahoo! may be part of a content strategy since Yahoo! is content rich and Google relies primarily on third party content. Regulators would never (at least in a reasonable world) let Google, with 65% share of US search market, buy one of the two other US search engines of significance. I would be shocked. The real question is what is the intent of Google announcement and what Yahoo! assets are they after.

Yahoo Inc bought interclick inc today for 270 million.

Yahoo attempts right click with interclick buy - Yahoo! Finance

Originally Posted by eBiz ROI

Google desire to buy Yahoo! may be part of a content strategy since Yahoo! is content rich and Google relies primarily on third party content. Regulators would never (at least in a reasonable world) let Google, with 65% share of US search market, buy one of the two other US search engines of significance. I would be shocked. The real question is what is the intent of Google announcement and what Yahoo! assets are they after.

There must be something that they want. At one time Yahoo was the leader of online advertising through their purchase of Overture. Yahoo granted Google a license in exchange for 2.7 million shares of Class A common stock to Yahoo in 2004.

Read more: Google, Yahoo bury the legal hatchet - CNET News

Go back to the 1990's before google.
Cost a bit to advertising on Yahoo, but damn the traffic was humongous!
At the time, I think my partners and I were paying like $1200 a week for a banner on Yahoo main page.
Made that cost up in the first few hours each week.

It was for an MLM company!

Originally Posted by iowadawg

Go back to the 1990's before google.
Cost a bit to advertising on Yahoo, but damn the traffic was humongous!
At the time, I think my partners and I were paying like $1200 a week for a banner on Yahoo main page.
Made that cost up in the first few hours each week.

It was for an MLM company!

Yahoo was a powerhouse back in the 90s. They even have a Google-like story; in that, they were developed by a couple of Stanford graduate students. But Yahoo went in the portal direction and Google stuck with search. Too make a long story short, the portals like MSN, AOL and Yahoo cost too much to maintain. I think that Google wants to run the ads and power Yahoo search. Probably more monet to be made as a partner than owning them outright.

I thought Yahoo was just about broke and have been predicting that they would be bought or out of business within a year or two.

They just spent $270 million to buy a company with some behavioral targeting technology ad tools.

Yahoo Acquires Interclick for $270 Million to Gain Ad Tools