Google Caffeine Going Live! source:
Google Caffeine Going Live! | Search Engine Journal

Google’s again in the news today as they closed the developers’ preview of their new search architechture known as Caffeine. First announced back in August Caffeine caused quite a stir in the marketing community. Given that Google putting a new logo is enough of a newsworthy event for a large part of the search marketing world the new search algorithm was close to a sensation.

For those of us who might have been too busy doing SEO and somehow missed the news Caffeine is a next-generation search architecture for Google that’s supposed to be faster and more accurate, providing better, more relevant results and crawling larger parts of the web. Of course the biggest question for most of us is not how fast the new Google is but how high our websites will rank in the new index. Until now we were able to check our sites positions in Caffeine at
What do you guys think about this? should we start upgrading our SEO knowledge or lack of it?
did some one get to try the new architecture when the sandbox was available? how different it is?


I also received this from matt cutts feeds
Back in August we mentioned a developer preview of Caffeine, which is new technology that improves our indexing infrastructure. The feedback on Caffeine has been very positive, so we’re ready to move from the developer preview to the next stage of the roll out: going live with Caffeine at one data center. This means that a small percentage of Google’s users will benefit from the technology behind Caffeine in their regular searches.

I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays.

Thanks for all the positive feedback that people have given on Caffeine. If you still want to give us feedback on Caffeine, see the original Google Caffeine post for how to do that.