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Thread: Google Gives Search a Refresh

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    Franc Tireur's Avatar
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    Google Gives Search a Refresh

    Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

    The changes to search are among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.
    Google isn't replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words.
    Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search queries with a database containing hundreds of millions of "entities"—people, places and things—which the company has quietly amassed in the past two years. Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).

    Google search will look more like "how humans understand the world," Mr. Singhal said, noting that for many searches today, "we cross our fingers and hope there's a Web page out there with the answer." Some major changes will show up in the coming months, people familiar with the initiative said, but Mr. Singhal said Google is undergoing a years-long process to enter the "next generation of search."
    Under the shift, people who search for "Lake Tahoe" will see key "attributes" that the search engine knows about the lake, such as its location, altitude, average temperature or salt content. In contrast, those who search for "Lake Tahoe" today would get only links to the lake's visitor bureau website, its dedicated page on Wikipedia.com, and a link to a relevant map.
    For a more complex question such as, "What are the 10 largest lakes in California?" Google might provide the answer instead of just links to other sites.
    Here is the real answer: "fueled Google's search ads"

    The coming shift has major implications for Google, which dominates the Internet search market with around 66% market share and more than 75% of all search-ad revenue. The Mountain View, Calif., company has succeeded because of the strength and ease of its keyword-search technology, which in turn fueled Google's search ads, which appear next to search results. That business now generates the majority of Google's $37 billion in annual revenue.
    Google Gives Search a Refresh - WSJ.com

    So did you feel a drop in traffic recently? I believe that more traffic is sent to the pay ads casino, the organic search is taking a diet.

    What your thoughts about that?

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    TopDogger's Avatar
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    That's an old article about Google. March 15, 2012

    I think Google has gone to lengths to minimize the impact of organic rankings, especially with local searches. They have cluttered up the SERPs with so much garbage that users have a difficult time telling the difference between a paid ad and organic results. For many searches, organic searches have been pushed down "below the fold." Google has also been altering ads to make them look like organic results, without the approval or knowledge of their advertisers.

    When it comes down to it, Google does not have much incentive to focus on organic results because they do not make any money from organic listings. They are a company as focused on producing revenue as any major multinational corporation.

    The part that does get me upset is that they have thrown the "level playing field" concept out the door in favor of the large Internet retailers. It is very difficult for any small e-commerce site to achieve high organic rankings for any competitive search phrase, which pushes them towards AdWords. Most small e-commerce sites cannot afford AdWords.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur's Avatar
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    Quote Originally Posted by TopDogger View Post
    That's an old article about Google. March 15, 2012
    Yes it is, but so actual, today it is in fact the results of the predilection from the article above.

    It is very difficult for any small e-commerce site to achieve high organic rankings for any competitive search phrase, which pushes them towards AdWords. Most small e-commerce sites cannot afford AdWords.
    I guess that google goal is to bring all merchants and all services providers related to internet in their pay system casino. There is another thing that upset me is that google advertise the pay system casino like a high quality system better than the organic search, in my opinion they are misleading the people.

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    I've been managing AdWords accounts for clients since 2005 and I always tell new clients up front that AdWords does not work for everyone and you need to have enough margin on an average sale to pay for the click fees. Too many online stores just do not have the necessary profit margin. If their market is dominated by large online stores and they do not have enough margin to pay for AdWords, and their market does not work well with social networks, they are sometimes sunk.

    As I have been sayin for quite some time: Google has destroyed billions of dollars of value on the web.
    Franc Tireur likes this.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur's Avatar
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    Quote Originally Posted by TopDogger View Post
    As I have been sayin for quite some time: Google has destroyed billions of dollars of value on the web.
    I am glad to hear that some people like us know that google destroy, not because you don't follow their rules but because they are purposely destroying any business that do not play in their casino monopoly. They don't care if they destroyed billions of dollars of value on the web if this doesn't affect their business.

    Googlers can repeat whatever google BS, they are going be affected sooner or later in their business. That's what some people don't get.

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    Screw google!
    Period!

    Weird, their excuse for turning me down for adsense?
    That advertisers would not be a good fit for my blog.

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    Search Engine Watch had a good article about this: Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600%

    Quote Originally Posted by TopDogger View Post
    When it comes down to it, Google does not have much incentive to focus on organic results because they do not make any money from organic listings. They are a company as focused on producing revenue as any major multinational corporation.
    This is the probable reason for all the recent updates such as Farmer, Panda, Penguin and EMD. The reason being to eleminate the competition from the Publishers/IM industry to the Paid Shopping Ads. As well as the Google "Mayday" Update in 2010 that impacted e-commerce sites.

    Quote Originally Posted by iowadawg View Post
    Weird, their excuse for turning me down for adsense?
    That advertisers would not be a good fit for my blog.
    You can reapply with a different site. I was turned-down when I first applied for Adsense. So, I bought a site on DP for $15 that I knew they would accept. Problem solved.

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    Quote Originally Posted by iowadawg View Post
    Screw google!
    Period!

    Weird, their excuse for turning me down for adsense?
    That advertisers would not be a good fit for my blog.

    An interesting read

    Is Google’s Adsense a Ripoff?

    http://webupon.com/search-engines/is...ense-a-ripoff/




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    Few years back, I was doing good with adsense.
    Getting a check every month.
    Then bam!
    I was approaching several thousand dollars for one month (first time over like 600 or 700 bucks).
    So google banned me for click fraud, of all things.
    I know where that came from, but google could of cared less.
    They made an extra few thousand.
    And not only me at the time, but quite a few others got outright banned in the same month.

    Not going to bother with them.

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    There are many arbitrary decisions made by google, from a wide range, but like any multi national corporations, the tone is infantile and immature or completly indifferent, perhaps it is the way to force people to give up.

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