To rank on the keyword, you will need links with"bath and beauty products" in the anchor text. Remember that it isn't only about quanity but quality. Relevant Links from sites that already rank for "bath and beauty products" or that are in same niche will help the most.
Also, have you tried article marketing and creating pages to support your site like squido lense, hubpages, blogspot etc
Additionally, do you have a company blog?