Google is testing a feature in its search results pages that replaces the URL in a result’s snippet with the name of the site on which it appears. So, for example, a WebProNews article titled “Netflix Redesign Rubs Many Users the Wrong Way,” which has a URL that looks like this: Netflix Redesign Rubs Many Users the Wrong Way | WebProNews
, would just display WebProNews instead of the URL.
This was first reported
by Alex Chitu at Google Operating System, working off a tip from David from Making Money with Android
. It appears that even within the test, you users aren’t seeing this happen for every result.
According to Chitu, “David, who noticed this change, says that he searched for [madvertise] and ‘most of the results looked normal, with the website title, snippet and URL. However, two search results displayed the website name instead of the URL.’”