Looks interesting...I wonder if this means for "selected" SERPS "authority" sites can get > 2 explicit listings, but in a vague manner, so you can't predict when it will occur...
Showing more results from a domain
This update seems very interesting to say the least. The first question that popped up was which combination of keyword and site are going to have similar results?Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:
It looks like some major sites are going to benefit hugely from this change while others are going down in results. The question is which sites are going to be positively affected. Is the change limited to 'branded' sites only or is there another (quality) factor at play?
Personally, I rather have different sites to choose from in search results and I wouldn't like to scroll down skipping similar results and have to continue down to the second page. It looks like site navigation which rather should be done once on the site itself.
Not everyone is happy with this change. I just drives other search rankings further down and puts more emphasis on sites that already dominate the web.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
In the case of "American Museum Natural History" I think that the snippets and Google places results on the top work well. I hate searching for places and not be able to find the address and website.
Try searching on the "Jersey City Museum"
Which results are better the AMNH or Jersey City Museum?
I preferred the old way of showing it.
Main Title of the page
- Extra result 1
- Extra result 2
- Extra result 3
Second result of another site
But Google is changing and we ain't gonna stop them