It's been almost 10 years since Google famously told the world in its filing for an initial public offering that "don't be evil" was a guiding principle for the company. But Google is about to issue new shares to existing investors which have absolutely no voting rights. Isn't that sorta evil?
If you owned Google (GOOG) as of March 27, you will wind up with twice as many shares at half the price when the markets open on April 3. The old Google Class A shares will trade under the new ticker symbol of GOOGL. That comes with the right to a vote at the annual shareholder meeting.
The new Class C Google shares will trade under the old ticker symbol of GOOG. They have no vote. So while the value of your investment will not change, your say over how Google runs the company will.
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Why is Google doing this? To further consolidate power among the Google leadership triumvirate of CEO Larry Page, chairman Eric Schmidt and co-founder Sergey Brin.
Keep in mind those three already control more than 61% of the voting power for Google because they are the largest owners of Class B shares. Those shares are not listed publicly ... and they have 10 votes per share compared to one vote for the Class A shares.

Even before this stock split, Google was viewed by some as the New York Yankees of tech stocks: the proverbial Evil Empire. This move is the equivalent of making the Death Star fully operational. (Watch out, Alderaan!)

As the company explained/spun when they first announced the proposal for the split nearly two years ago, the new share structure was "designed to preserve the corporate structure that has allowed Google to remain focused on the long term."
Translation: Nobody else really matters when it comes to decision making. We might as well be a private company.
Unsurprisingly, some shareholders were not pleased with the proposal. The fact that it has taken this long for the split to go into effect is because some shareholders sued to block it.
Google's 'evil' stock split - The Buzz - Investment and Stock Market News

Google is a mix of the industrialists and the financiers Cornelius Vanderbiltand, John D. Rockefeller and a little bit of Jay Gould and James Fisk business philosophies.