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Thread: How Google killed online advertising for everyone (else)

  1. #1
    Franc Tireur is offline Senior Net Builder
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    How Google killed online advertising for everyone (else)

    The more I think about Google's recent introduction of paid channels on Youtube the more significant this event becomes in my mind. [YouTube launches paid channels starting at $0.99 per month] The reason is that it is an admission of the failure of its online ads. It's an admission that revenue splits with video producers can't cover their costs of production -- even for shows that have tens of millions of regular viewers.
    I subscribe to some great science and math shows on Youtube yet I barely see an ad on these high trafficked shows. It all points to an inescapable conclusion: Google is shockingly bad at monetizing online content (and not just video content).


    This is Google's dirty little secret, how bad it is at monetizing online content. It's only bad for everyone else.
    When your business model is based on aggregation at massive scale, the small bits of money Google makes on content is multiplied by hundreds of billions, and the results is billions in annual profits.
    However, no one else can make money at those rates. Especially any media company that pays salaries to produce content.


    The Youtube paid channels announcement is a watershed event. Google is admitting that online ads don't work for other media companies.
    Google ads can't produce what it likes to call, a "virtuous revenue cycle" -- self-supporting media business that are able to invest in new content.


    Google advertising doesn't work for newspaper and magazine sites...

    Online advertising, as a major revenue source for nearly all businesses: media, startup, or other -- is dead. It only works for Google and other large scale Internet platforms such as Yahoo, Microsoft, AOL, Amazon, Ebay, etc. And for media businesses that harvest their content for free, or have immense traffic such as Mirror Online.
    It's all about scale and not quality -- despite Google's pleas for quality content. The simple fact is that quality content doesn't earn more money through online ads. A click is a click, and so is a unique page view -- on any page. It's a currency that constantly devalues original content and discourages new production.
    Read the entire article there: How Google killed online advertising for everyone (else) | ZDNet

    Is google in rampage to destroy competitors?

  2. #2
    iowadawg's Avatar
    iowadawg is offline Free Cell Champion
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    YES!

    Follows along with their "links are bad" path.

    There will come a day...anything to do with google will cost.
    Search? Cost.
    Youtbue? Cost.
    No more freebies from google.

  3. #3
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by iowadawg View Post
    There will come a day...anything to do with google will cost. No more freebies from google.
    That's correct, just a couple of years ago they broke down the google revenues.

    Take a look at the infographic The Top 10 Industries that Contributed Most to Google Earnings | WordStream

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    Andy101 (31 August, 2013)

  5. #4
    Sami4u's Avatar
    Sami4u is offline Butterflies Forever
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    Hi,

    Yes, I feel google is trying to make it so that the only one that can sell links or give links is google.

    They want more of a monopoly.

    Sami
    Current Celebrity Gossip Movies & More TV Site
    Find out how I'm able to get up to 420 backlinks for month, by spending 30 seconds per day...all for FREE! - Click Here

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    TopDogger's Avatar
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    "Do no evil." It may not be evil, but it is pure greed. And they will probably never get sued for monopolization due to their direct connection with the NSA. That is one of my "wild accusations" that turned out to be true.
    It looks like more people may be getting fed up with Google's tyrannical antics.

    Yahoo tops U.S. Web traffic, beats Google for first time since 2011 - The Washington Post
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #6
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    "Do no evil." It may not be evil, but it is pure greed. And they will probably never get sued for monopolization due to their direct connection with the NSA. That is one of my "wild accusations" that turned out to be true.
    It looks like more people may be getting fed up with Google's tyrannical antics.

    Yahoo tops U.S. Web traffic, beats Google for first time since 2011 - The Washington Post
    That's very true, people are getting fed up with google's tyrannical whims, but also saturated with their ads system and promotion of the multi national corporations, people who escaped the TV, are also rejecting what google does by implementing the same ads concept on the internet.

    When it is not enough, they bough a free pass to another corporation:

    "Apple is getting ~$1 billion per year from Google to make Google the search default on iOS device according to a Morgan Stanley report."
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    My blog's google traffic has slowed to figures so small you can count the number of times it is found by a search engine in a day on one hand. That didn't used to be the case. Not sure why, but they've apparently just decided nobody needs to see it unless they are looking specifically for me.
    -- Do not meddle in the affairs of dragons, for you are crunchy and good with ketchup. --

  9. #8
    iowadawg's Avatar
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    Google bots are going crazy on one blog of mine!
    Since last month, I have been getting up to 9,000 visits per day on one blog.
    All of them bots.
    Over half are google bots or coming from google.
    Seems like these bots like to check out the images on my blog.

    Any way to stop bots from coming?

  10. #9
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by iowadawg View Post
    Any way to stop bots from coming?
    It is not 100%, but a lot of them are stopped by the robots.txt file

    The last time my site was up, I have blocked all of these, and some are very aggressive:

    User-agent: Zeusbot
    Disallow: /

    User-agent: 008
    Disallow: /

    User-agent: ia_archiver
    Disallow: /

    User-agent: SindiceBot
    Disallow: /

    User-agent: NextGenSearchBot
    Disallow: /

    User-agent: WinkBot
    Disallow: /

    User-agent: Spock
    Disallow: /

    User-agent: SpokeSpider
    Disallow: /

    User-agent: discobot/2.0; +http://discoveryengine.com/discobot.html)
    Disallow: /

    User-agent: IAB
    Disallow: /

    User-agent: HouxouCrawler
    Disallow: /

    User-agent: zibber
    Disallow: /

    User-agent: NetinfoBot
    Disallow: /

    User-agent: Rapleafbot
    Disallow: /

    User-agent: VoilaBot
    Disallow: /

    User-agent: MLBot
    Disallow: /

    User-agent: ZanranCrawler
    Disallow: /

    User-agent: Synthesio
    Disallow: /

    User-agent: SheenBot
    Disallow: /

    User-agent: INA dlweb
    Disallow: /

    User-agent: Lijit Crawler
    Disallow: /

    User-agent: dtSearchSpider
    Disallow: /

    User-agent: MJ12bot/v1.4.1
    Disallow: /

    User-agent: ScoutJet
    Disallow: /

    User-agent: NaverBot
    Disallow: /

    User-agent: Yeti
    Disallow: /

    User-agent: spbot
    Disallow: /

    User-agent: SindiceBot
    Disallow: /

    User-agent:aggregator
    Disallow: /

    User-agentpinn3r
    Disallow: /

    User-agent: Konqueror
    Disallow: /

    User-agent: psbot
    Disallow: /

    User-agent: beetween
    Disallow: /

    User-agent: dotbot
    Disallow: /

    User-agent: TinEye
    Disallow: /

    User-agent: Speedy
    Disallow: /

    User-agent: DataPatrol
    Disallow: /

    User-agent: SBIder
    Disallow: /

    User-agent: Infoaxe
    Disallow: /

    User-agent: PiplBot
    Disallow: /

    User-agent: Camel
    Disallow: /

    User-agent: sogou spider
    Disallow: /

    User-Agent: panscient.com
    Disallow: /

    User-agent: TurnitinBot
    Disallow: /

    User-agent: oBot
    Disallow: /

    User-agent: Yandex
    Disallow: /

    User-agent: YodaoBot/1.0
    Disallow: /

    User-agent: ShopWiki
    Disallow: /
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  11. #10
    TopDogger's Avatar
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    I have news for you. Blocking aggressive bots in the robots.txt file is mostly useless. There is nothing in a web site to force any bot to read or use that file. It is completely voluntary. You cannot block a bad bot with the robots.txt file. I block ranges of IP addresses in the .htaccess file. That does work.

    Dawg, if you are using Webmaster Tools, you can change the GoogleBot crawl rate.

    Changing Google's crawl rate
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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