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Thread: Inside Google+ — How the Search Giant Plans to Go Social

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  1. #1

    Inside Google+ — How the Search Giant Plans to Go Social

    Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date.

    Parts of it certainly seem to appear similar to what we’ve seen before. One significant component is a continuous scroll called “the stream” that’s an alternative to Facebook’s news feed — a hub of personalized content. It has a companion called “Sparks,” related to one’s specified interests. Together they are designed to be a primary attention-suck of Google users. Google hopes that eventually people will gravitate to the stream in the same way that members of Facebook or Twitter constantly check those continuous scrolls of personalized information.
    The second important app is Circles, an improved way to share information with one’s friends, family, contacts and the public at large. It’s an management tool that’s a necessary component of any social network — a way to organize (and recruit) fellow members of the service.
    But as I learned in almost year of following the project’s development, with multiple interviews with the team and its executives, Google+ is not a typical release. Developed under the code name Emerald Sea, it is the result of a lengthy and urgent effort involving almost all of the company’s products. Hundreds of engineers were involved in the effort. It has been a key focus for new CEO Larry Page.
    Inside Google+ — How the Search Giant Plans to Go Social | Epicenter | Wired.com

    Google trying to catch the wagon? Perhaps it is too late
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  2. #2
    Join Date
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    I really hope that this does not become a success for Google. It is just more nonsense to chase.

    Google has too much time and money.

    They just added the +1 button to AdWords.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  3. #3
    Quote Originally Posted by TopDogger View Post
    They just added the +1 button to AdWords.
    It is getting more and more ridiculous
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


  4. #4
    I guess that only G can't see how stupid this is getting...

  5. I have mixed feelings about all of this, but I'm not sure why is it outright stupid. Can someone explain?

  6. #6
    I will wait and see. I prefer "circles" over the Facebook mess, but I'll wait until I've tried Google+.

  7. I tried it and I like it so far. Circles is a killer feature, and the whole thing just feels very slick. Interestingly, there is also a "Data Liberation" page in Account Settings which allows you to download your data from Google.

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