I think all of us have had several sites that were hit hard by Google's idiotic updates. All of my current sites are strictly white hat, but almost all of them have lost traffic. The only gray area sites that I ran were affiliate data feed sites. Google has trashed all of those sites.
There may be something to this guy's theory. Here is my interpretation: Due to the way that inheritance works, the receiving page inherits some of the keyword theme assigned to the linking page. We know that to be true, especially when the keyword theme is reinforced by hyperlink text. The home page tends to accumulate keyword themes from the entire site because every page links to the home page, which is why the home page frequently shows up in search results even if the search phrase is not mentioned on the page. However, almost every page that links to the home page simply uses "Home" in the hyperlink text. There could be a lost opportunity to further reinforce important keyword themes.
At this point, anything is worth a test. I don't think the internal linking theory is detrimental in any way, so I will test it on a couple of sites. I will focus on keyword themes already formed on the home page, and where the home page does not rank well for those phrases.
I wonder if Google knows how much damage they have done to web site owners and the web in general. They continue to destroy billions of dollars in value on the web. Even though they are congratulating themselves for the wonderful job they think they are doing, I have yet to find one client who thinks Google's search has improved in any way--except for the large online retailers. Google lives in their own Googley world.
I don't think it has anything to do with PageRank. You are not trying to pass PR to the home page, but are setting the home page up to inherit more keyword themes to improve rank positions for the home page for those keywords. It is all about using targeted keywords in the internal links to the home page. This would probably only work for a home page that is already themed for a keyword phrase, and does show up somewhere in search results. It could also be something new in Google's algorithms, so IMHO it is worthy of a test.
Originally Posted by iowadawg
Last edited by TopDogger; 17 January, 2013 at 23:21 PM.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin