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Thread: Interesting Theory About Internal Linking

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    TopDogger's Avatar
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    Interesting Theory About Internal Linking

    I saw an article about internal linking that is interesting.

    Internal Linking & SEO

    The author's test site was not ranking very well initially for his targeted keyword phrase, but the rankings dramatically improved after he used internal links to the home page with variations of the targeted keyword phrases in the hyperlink text.

    Most of us are probably doing the same thing with internal linking to internal pages. What makes this different is the method of internal linking to the home page. It might be worth testing.
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    Does this go back to the old internal linking?
    Where you linked pages with page rank to other pages with no page rank?
    So take some page ranked internal pages and link them to your home page.

    To me, the whole process he is talking about is so convoluted and really no great proof given, that most webmasters would not bother (like me).

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    I may give it a shot on one site, but tbh: Right now I am afraid to look too hard at any of my sites. Anything you do can cause you an immediate penalty. I had new sites go from straight to first page with 1 or 2 links being a week old to not being found.
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    I think all of us have had several sites that were hit hard by Google's idiotic updates. All of my current sites are strictly white hat, but almost all of them have lost traffic. The only gray area sites that I ran were affiliate data feed sites. Google has trashed all of those sites.

    There may be something to this guy's theory. Here is my interpretation: Due to the way that inheritance works, the receiving page inherits some of the keyword theme assigned to the linking page. We know that to be true, especially when the keyword theme is reinforced by hyperlink text. The home page tends to accumulate keyword themes from the entire site because every page links to the home page, which is why the home page frequently shows up in search results even if the search phrase is not mentioned on the page. However, almost every page that links to the home page simply uses "Home" in the hyperlink text. There could be a lost opportunity to further reinforce important keyword themes.

    At this point, anything is worth a test. I don't think the internal linking theory is detrimental in any way, so I will test it on a couple of sites. I will focus on keyword themes already formed on the home page, and where the home page does not rank well for those phrases.

    I wonder if Google knows how much damage they have done to web site owners and the web in general. They continue to destroy billions of dollars in value on the web. Even though they are congratulating themselves for the wonderful job they think they are doing, I have yet to find one client who thinks Google's search has improved in any way--except for the large online retailers. Google lives in their own Googley world.

    Quote Originally Posted by iowadawg View Post
    Does this go back to the old internal linking?
    Where you linked pages with page rank to other pages with no page rank?
    So take some page ranked internal pages and link them to your home page.
    I don't think it has anything to do with PageRank. You are not trying to pass PR to the home page, but are setting the home page up to inherit more keyword themes to improve rank positions for the home page for those keywords. It is all about using targeted keywords in the internal links to the home page. This would probably only work for a home page that is already themed for a keyword phrase, and does show up somewhere in search results. It could also be something new in Google's algorithms, so IMHO it is worthy of a test.
    Last edited by TopDogger; 17 January, 2013 at 22:21 PM.
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    Hi,

    I think that internal linking is a great idea. It seem to work well for wiki also makes it easy for the reader to find more info on your site. I do feel that keeping people on your site as long as you can is a good thing.

    I you have a wordpress site this is a really good plugin.

    SEO Smart Links | Prelovac.com

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    This is not a normal internal linking structure that the author is pitching. Internal linking does work well, but what makes his theory different is the way that you link to the home page.

    I am testing the theory on a site that doesn't seem to be able to get past 2nd and 3rd page rankings for the primary keywords.
    Last edited by TopDogger; 22 January, 2013 at 16:00 PM.
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    I've seen some threads on WMW about sites being penalized for over-optimized internal linking. You got to figure that this works if there's a penalty associated with it.

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    Quote Originally Posted by bogart View Post
    I've seen some threads on WMW about sites being penalized for over-optimized internal linking. You got to figure that this works if there's a penalty associated with it.
    I suspect that is referring to the sites that place 200 links in the page footers that point to pages in their site. I see that a lot with travel industry sites and some e-commerce sites.

    Or perhaps sites with pages with 20 internal contextual links in the content on each page.

    All I am doing is adding a few links to the home page where the keywords already appear in the content. No more than one of these links per page and I am mixing up the link text, as the author suggests. I am also targeting keywords where the home page shows up in the SERPs on page 2 or 3, rather than an internal page. As long as I trickle the links in, it should be a pretty safe test.
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    I wonder if instead a link on the main page (like in the footer, etc), one just links to an internal page via keywords in a new post?

    That does work okay for me.

    Plus if you a wordpress blog, there is a plugin (Will posted it somewhere here) that randomly pulls up an old post.
    I like it on one blog.

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    Quote Originally Posted by TopDogger View Post
    All I am doing is adding a few links to the home page where the keywords already appear in the content. No more than one of these links per page and I am mixing up the link text, as the author suggests. I am also targeting keywords where the home page shows up in the SERPs on page 2 or 3, rather than an internal page. As long as I trickle the links in, it should be a pretty safe test.

    Here's a link where the internal linking penalty is discussed. (The cause of the penalty is a home page link on their main keyword to home.)

    Anyway, it seems to me that if there's a penalty, this works. Why else have a penalty?

    Quote Originally Posted by iowadawg View Post
    Plus if you a wordpress blog, there is a plugin (Will posted it somewhere here) that randomly pulls up an old post.
    I like it on one blog.
    I think that this plugin is WordPress › Old Post Promoter (OPP) � WordPress Plugins

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