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Thread: Misleading Search Engines on Purpose

  1. #1
    Franc Tireur is offline Senior Net Builder
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    Misleading Search Engines on Purpose

    Running an e-commerce and selling products online as you may know is pretty difficult because nobody will link to page products. But when competitors are misleading search engines it is even more difficult to compete.

    For example when an online store sells a coconut body wash, visitors are supposed to find a scent of coconut. Now many manufacturers blend their scents that could be coconut with lime or other additional scents.

    When an online store promote a coconut body wash blended with lime or other scents as coconut only in their title page, I beleive they are misleading visitors looking for coconut when you find out that the ingredient list includes other scents. This could be manipulated as well taking the most popular scent listed in their body wash and optimized for search engines.

    Looking for coconut body wash, when you check the top10 pages most of them are big brand marketed as one scent which is false and contain other scents. Pretty deceptive for a visitor looking for that specific scent misleaded by search engines.

    My question is why search engines do not rank correctly the online store page that sells the scent promoted in their title and that include a the single scent in the ingredient list in the page?

    This is just an example and could be used for any other products misleaded by search engines.
    Those who can make you believe absurdities can make you commit atrocities.

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  2. #2
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    bogart is offline Super Moderator
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    Perhaps in your description make a reference to premium natural ingredients and pure scents.

  3. #3
    Franc Tireur is offline Senior Net Builder
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    It is what we do Bogart.

    Marketers don't care if the products they promote are blended with other scents, they use the most popular scent that generate high traffic. Who cares if they mislead visitors, after all regarding my example on post #1, there is coconut right?

    That's funy when search engines quality team ask for more quality contents when they don't even make the difference between what it is promoted in the title page compared to the meta description.

    Oh yes I forgot, search engines don't take in consideration what's in the meta description, and why bother to describe a product when all the hyper links contain the keyword...

    Another example how search engines favorize the big brands and put a side the small retailers with much less funds to promote their products.

    Are we going to see little retailers forced to advertise on SEM sites like Amazon, Nextag and Co?

    It is just frustrating to read people having more confidence in these big SEM corporation selling or advertising the same products.
    Those who can make you believe absurdities can make you commit atrocities.

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  4. #4
    bogart's Avatar
    bogart is offline Super Moderator
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    Quote Originally Posted by Natural Elements View Post
    Are we going to see little retailers forced to advertise on SEM sites like Amazon, Nextag and Co?
    Perhaps you can target keywords that the big retailers ignore with mini sites. The big question is to identify opportunities with keyword research.

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    Franc Tireur (21 July, 2010)

  6. #5
    Franc Tireur is offline Senior Net Builder
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    The problem is that you cannot be too broad because there is too much competition and you cannot be too specific because people will not search for these kind of keywords.

    Difficult to find the right balance.

    Besides that competitors will match your keywords or game your keywords to unrank you.

    The game is hot
    Those who can make you believe absurdities can make you commit atrocities.

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    bogart is offline Super Moderator
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    Quote Originally Posted by Natural Elements View Post
    The problem is that you cannot be too broad because there is too much competition and you cannot be too specific because people will not search for these kind of keywords.

    Difficult to find the right balance.

    Besides that competitors will match your keywords or game your keywords to unrank you.

    The game is hot
    I'm thinking that it would be a good idea to create some sites that are complementary to your products and use banner ads to drive traffic to your ecommerce site. For instance you good create a blog on travel to Hawaii or other tropical spots. Another niche that would work is skin care. The key is to find some direct match domains. Even 10 uniques a day from 10 sites will give you 3000 unique visitors a month with little cost.

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    Franc Tireur (22 July, 2010)

  9. #7
    Franc Tireur is offline Senior Net Builder
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    That exactly what I was thinking, thanks for confirming my thoughs.

    Another master piece to build
    Those who can make you believe absurdities can make you commit atrocities.

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