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Thread: New Google Algo Imminent, 'Native Ads' in Sights

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    Franc Tireur is offline Senior Net Builder
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    New Google Algo Imminent, 'Native Ads' in Sights

    Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come this summer that should shake things up a bit. In particular, "native ads" seems to be in its sights, with two criteria listed as necessary to not suffer the wrath of the new formula.
    1- Any paid placements on a site need "clear and conspicuous disclosure," or poof, you're in Google jail; and
    2- If you sell placements that have the effect of raising advertisers' rankings, then, pow, you'll be subject to some equally mysterious Google penalty, which may or may not be acknowledged by the firm, and which may or may not be reasonably redressed in some predictable fashion.
    That second policy is notable in that it creates a bit of a liability associated with an effect on an advertiser, rather than with a specific behavior on the publisher's site. Since many have experienced significant organic search bumps after starting Google Adwords campaigns, it will be interesting to see if this Google effort will be designed in a way to exempt Google's own potential transgressions.
    New Google Algo Imminent, 'Native Ads' in Sights - MarketingVOX

    There you go, the killing machine ready to wipe out sites that display ads aka killing competitors ads publishers.

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    TopDogger's Avatar
    TopDogger is offline Über Hund
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    I think the writer is a bit confused. Penguin 2.0 has already been released. Penguin is still about poor quality backlinks.

    There is a separate attack being launched on advertorials, which are paid promotions intended to look like reviews or editorials. That is another wack at the affiliate marketing industry. Regardless of what Matt Cutts says, it looks like they are going after more affiliate marketing sites even if the content is original and the sites play by Google's rules.

    Google's Matt Cutts Issues New Warning on Advertorials & Paid Content - Search Engine Watch (#SEW)

    These are two separate issues.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    I think the writer is a bit confused. Penguin 2.0 has already been released. Penguin is still about poor quality backlinks.

    There is a separate attack being launched on advertorials, which are paid promotions intended to look like reviews or editorials. That is another wack at the affiliate marketing industry. Regardless of what Matt Cutts says, it looks like they are going after more affiliate marketing sites even if the content is original and the sites play by Google's rules.

    Google's Matt Cutts Issues New Warning on Advertorials & Paid Content - Search Engine Watch (#SEW)

    These are two separate issues.
    Yeah, basically all the mom blogs or sites promoting new products with adsense, that's another big chunck of businesses destroyed.

    I have also heard that forums are targeted by adsense accounts removal for "posts spamming", what a nice excuse to take off businesses with another chunk removed. Whatever the excuses, they are on the destroying path.

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