Indeed, everyone started small, but I think what all of the huge success stories share is not playing by the established rules
, providing real value, even being disruptive
(instead of just rehashing an old idea), and most importantly capturing people's attention like no others
. This is a rude term, but it often pops up in my mind when I think about marketing: get them by the balls
. Get inside of their minds, under their skin, and then make them feel good, so good that they wont be able to imagine life without you.
That might be an extreme, but that is in a nutshell how you become independent. I don't even think it's as difficult as it sounds. It just takes time and commitment, and most of all inspiration and motivation. It has to be something that comes from the bottom of who you are, not just something you grind for money. Then it comes easy, and it's down to experimentation, thinking out of the box, and thinking as a leader, not a follower.