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Thread: Picking the Lock of Google’s Search

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    Franc Tireur is offline Senior Net Builder
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    Picking the Lock of Google’s Search

    BOB STROM is the owner of Ballard Lock & Key, which provides locksmith services in Seattle. If you live in the area and find yourself locked out of your car or home, here is an essential piece of information about Mr. Strom’s company: it really exists. By that, the Haggler means that there actually is a guy named Bob Strom, who is a bonded locksmith. And he owns a business, which you can visit, at 7352 15th Ave NW. This might seem too obvious to note, but it sets Mr. Strom apart from more than 90 percent of his local competitors. According to Yelp, there are — no joke — nearly 3,000 locksmiths in Seattle, though with relatively rare exceptions these operations aren’t in Seattle at all.
    They are phone banks, typically set up in far-off places, often in other countries. Call them and they’ll dispatch a locksmith. Some are legitimate, but others may all too often do shoddy work and/or charge two or three times the estimate.
    In the last five years, some of these lead generation companies, as they are known, have become notorious. A few have been sued by state attorneys general. Several have shown up in gotcha television news stories, a selection of which can be viewed on YouTube by searching for “locksmith scam.”
    You might assume that lead gen sites would be no competition for people like Bob Strom. But for a couple of years, in one crucial arena, they have been crushing him: Google search results. Last Tuesday, the Haggler typed “emergency locksmith Seattle” into a browser, and the top results — most notably, the seven that appeared in the highly coveted Google Places spots, which are marked on an area map — appeared to be lead gen sites. They have local addresses, but if you call and ask to visit, they demur.
    “We’re renovating,” said a rep at Emergency On Guard Key Service.
    “We’re a mobile service,” said a rep at 24/7 Emergency Locksmith. Asked for more information, the rep hung up.
    How, you may wonder, do phone banks that may be thousands of miles from Seattle leapfrog a living, breathing local locksmith in Google searches?
    http://www.nytimes.com/2011/07/10/yo...e-haggler.html

    This story reminds me how difficult it is for small businesses to fight for survival on internet.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    TopDogger (10 July, 2011)

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    TopDogger is offline Über Hund
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    That is an interesting story. I was unaware of lead generation and locksmith scams like this.

    That situation would be next to impossible for Google to sort out.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Franc Tireur (11 July, 2011)

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    bogart is offline Super Moderator
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    Google local is full of spam. Here's and old article on search engine land that discusses how the ticket industry has spammed out local.Ticket Industry Spam Takes Over Google Maps

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    Mafiamaster is offline Newbie Net Builder
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    All the more reason that even small businesses need to invest in a website and some basic SEO. Yeah, in Google Places, they are getting messed up. But, if a local business can rank for a keyword like Seattle Locksmith, those lead generation companies will be screwed. It's sort of like competing against Amazon in the SERPs. They automatically get #1, but if you do any bit of SEO, you can definitely beat them. They don't have the resources to SEO every page.

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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Mafiamaster View Post
    It's sort of like competing against Amazon in the SERPs. They automatically get #1, but if you do any bit of SEO, you can definitely beat them. They don't have the resources to SEO every page.
    That's why Google is having the US Ferderal Trade Commission is investigating their pratices, because like you said "They automatically get #1". All brands get #1 automatically on SERP or brand links or store links and recently type links. I don't even talk about map links, image products and adsenses brand ads overlapping the organic search.

    By the way, to have ROI in SEO by an expert you have to sell products and services and doing very well in business.

    In my opinion Google should clearly state that they are made for brands, brand chains, international corporations, I mean the big guys.
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    Dude, I'm not going to lie, but you talk in such absolutes that you really makes yourself out to be ignorant toward search engines. Amazon is massive. They have a domain authority of 95. In other words, they are wickedly powerful. Know why? A shit ton of links and all of that good stuff. The same goes for Wikipedia. The same goes for a lot of big brands. They adhere to the rules of the search engine. So yes, they are automatically #1 because they have gained the respect of the Internet community. And, they just so happen to be what most people want.

    With that said, the FTC is going to fine them, blah blah blah, because government is against free markets. They are against the idea of people choosing what they want. If people were so damn upset with Google other than those businesses that didn't prepare, they'd be flocking over to Bing. Guess what? They're not. Which means Google is doing their business right. Once again, Google's business is NOT to help you make money. It's to help people find what they are bloody looking for. And if they continue to do that, then they are going to get business.

    "By the way, to have ROI in SEO by an expert you have to sell products and services and doing very well in business."

    Of course you need to offer a service or sell a product. That's what we're talking about here. A small business who wants to sell a product or service. As for doing well, it's a double edged sword. You need money to invest and you need to invest to make money. So, it becomes a risk. But, that doesn't mean they shouldn't do it. Google has created a breed of lazy business owners who want free traffic. And now that they can't get it, they are mad.

    It's like being a drug addict who gets mad at the drug dealer because he has decided to go legitimate. No, you're still a drug addict. Take responsibility for your addiction and adapt your business. Stop blaming Google.
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    Franc Tireur is offline Senior Net Builder
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    Dude, if Google did their business right, Facebook, twitter and other will never existed or not having a massive presence on internet.

    Google has created a breed of lazy business owners who want free traffic. And now that they can't get it, they are mad.
    You did not understand the story of these owners who gave free contents or have been used by Google to be what they are now, then just throw them like lemons with no juice in the garbage.

    Stop blaming Google.
    Dude, what do you think you are to tell me what to do!
    Those who can make you believe absurdities can make you commit atrocities.

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    Mafiamaster's Avatar
    Mafiamaster is offline Newbie Net Builder
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    Exactly! Who am I to tell you what to do? Then who the hell are you to tell Google how to run their business? Live by your own words.

    Website owners created content. Google indexed that content because it acted as a conduit between people and business owners. And to this day, it STILL acts as a conduit between people and business owners. It was a symbiotic relationship. The problem was that people took advantage of the free relationship. And Google had to respond because they have been losing total number of people.

    As for your first statement, Facebook and Twitter are different than Google. They are a different example of data being shared. I guess since Ford couldn't create the perfect car, the Army needed to create tanks, right? Damn you, Ford, for not making tanks!

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    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by Mafiamaster View Post
    Then who the hell are you to tell Google how to run their business?
    When you run a business you make rules, not changing rules every few months. Any business cannot do what ever they want, they make business within laws, and anti-trust laws exist for something, anarchy is not an option and I support any government that reduce injustice or abuses.

    Website owners created content. Google indexed that content because it acted as a conduit between people and business owners. And to this day, it STILL acts as a conduit between people and business owners. It was a symbiotic relationship. The problem was that people took advantage of the free relationship. And Google had to respond because they have been losing total number of people.
    I don't understand this logic, there is nothing free in a symbiotic relationship, it is a virtual practice, now if some people take advantage of that, then they should be the one to get caught, not the legitimate business owners who follow the rules. It doesn't justified the fact that brands whatever they are should take the first positions on all competitive keywords because they are brands, big corporations and international corporations.

    As for your first statement, Facebook and Twitter are different than Google. They are a different example of data being shared. I guess since Ford couldn't create the perfect car, the Army needed to create tanks, right? Damn you, Ford, for not making tanks!
    Is is a joke? Ford made for Military the most popular vehicule for the any corps with the Ford Jeep Willys MB in 4 x 4 and the Ford
    GPW, I forgot to mention that Ford made the Tank Ford 3-Ton M1918
    Those who can make you believe absurdities can make you commit atrocities.

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    Mafiamaster's Avatar
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    Dude, what has Google done wrong other than mess with your poorly designed and horrible user designed website? Obviously you're hurting, but I go to your site and I want to leave. Your site doesn't make me want to buy anything. So, before saying that Google is so unfair because it hurts business, why not step back and take responsibility for the fact that, guess what, I have more fun at Amazon than I do at your site.

    Here's the thing...There are no RULES to Google. You say that legitimate business owners who "follow the rules." What rules? The rules that you speak of are what SEOs, including me, interpret. We interpret what we believe Google wants based on tests and more tests and even more tests. So, we BELIEVE this shit works based on our experiments, but they are not rules put forth by Google. And if Google decides they want to put a new algorithm out, guess what? That's their right. It's their website. It's theiralgorithm. It's not yours. So, once again, who the hell are you to tell Google what to do with it?

    Maybe I should tell you that you need to get rid of that sitewide navigation sidebar on your site because it's dumb. Maybe I should force you to do it because it irks me so much. Ya know, that woman looking away from the camera in the picture on the homepage...Yeah, she's really bothering me, so get rid of it. Do it because I told you to. It's not fair to make her into an object like that. So, get rid of it. It's offensive.

    It's not fair for me to tell you what to do with your site, is it? Then why should you be allowed to tell Google what to do? Just because you're hurting because you became overly reliant on the free traffic Google sent you and still believe, for example, that forum signature links work, doesn't mean you should punish Google.

    And my comment about Ford obviously went far above your head. You said that Google was failing because they hadn't made a Twitter or Facebook. So, I said that Ford had obviously failed since they didn't create the tank. It's the dumbest logic I think I've ever seen you present on the forums.

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