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Thread: Social Spam Required by Bing & Google

  1. #1
    Franc Tireur is offline Senior Net Builder
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    Social Spam Required by Bing & Google

    If the social sites were isolated I would comfortably ignore them as a waste of time. Unfortunately, search engines are convinced there is signal to be had on social networks (in spite of how easy they are to game with promotions).
    If I wasn't super busy I would run one such promotion to prove my point, but I am already drowning in email.

    If the social sites were isolated I would comfortably ignore them as a waste of time. Unfortunately, search engines are convinced there is signal to be had on social networks (in spite of how easy they are to game with promotions).
    If I wasn't super busy I would run one such promotion to prove my point, but I am already drowning in email.

    Bing + Facebook
    Bing is pushing Facebook integration everywhere. TV ads, on the search results, etc.

    "Open" Cultural Revolution
    Shortly after gutting RSS & making authentication harder (to lock down their "open" platform) Twitter announced they were going to test in-stream ads & turned on sending out automated email spam.
    Awesome.

    How valuable is that email? How about "not at all" for $500 Alex?
    I think Fantomaster is brilliant, but I would much rather read one of his blog posts that dozens or hundreds of Tweets. Sure knowing that 9,000 might have saw a message can be comforting, but 1 blog post will get you way more views (and with far deeper context & meaning).

    How to Test the Value of Social Media
    Want to see big numbers get small quickly? Try charging anything...as little as $1 & you will quickly see that social media is mostly garbage. Alternatively, try giving away $5 or paying for the in-stream ads that directly manipulate relevancy & once again you will see how worthless social media is as a signal...something that anyone can quickly buy.
    Even scientists (who typically pursue the truth even if it is uncomfortable) are considering investing in manipulating their online reputation:

    Online reputation is important to most researchers, and about 10% of respondents to our survey complained that they or their work have been misrepresented on the Internet. The web has a long memory, and rumours, lies and bad information can spiral out of control to be remembered by posterity.
    SEO Blog

    It always makes sense with Aaron Wall, great article
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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    TopDogger (29 June, 2011)

  3. #2
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    TopDogger is offline Über Hund
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    I agree. He makes some good points.

    He sure does like using contextual links, doesn't he? There are a bazillion contextual links in that article.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. #3
    Franc Tireur is offline Senior Net Builder
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    Quote Originally Posted by TopDogger View Post
    I agree. He makes some good points.

    He sure does like using contextual links, doesn't he? There are a bazillion contextual links in that article.
    LOL, he is a SEO expert
    Those who can make you believe absurdities can make you commit atrocities.

    Voltaire


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