Page 1 of 2 12 LastLast
Results 1 to 10 of 18
Like Tree1Likes

Thread: We're Going Google...

  1. #1
    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
    Join Date
    Dec 2009
    Posts
    2,081
    Thanks
    289
    Thanked 148 Times in 118 Posts

    We're Going Google...

    In the search ecosystem Google controls the relevancy algorithms (& the biases baked into those) as well as the display of advertisements and the presentation of content. They also control (or restrict) the flow of marketable data. For example, a publisher might not get keyword referral data on organic search, but Google passes that data on via advertisements & passes a large amount of data on through their ad network to other ad networks. Consider this:
    a DoubleClick tag on the site sent data to two other companies that collect it for various purposes -- Rubicon and Casale Media, representing a "hop." In a subsequent hop, Casale transferred the IMDB data to BlueKai, Optimax and Brandscreen, while Rubicon pushed it to TargusInfo, RocketFuel, Platform 161, Efficient Frontier and the AMP Platform. AMP then sent the data on to AppNexus and back to DoubleClick.
    For about a decade being relevant & focused created efficiencies that more than offset any "size = quality" biases that the Google engineers created. However across many verticals that window is closing & it is never a good idea to wait until it is fully closed to adjust.
    This shift from relevancy to "size = quality" can be seen in the stock performance of mid-market companies like BankRate & Quinstreet.

    Those companies were laser focused on the markets that have significant consumer intent & traffic value, but Google has eroded the affiliate base & ad networks of many of the direct marketing plays for a couple years straight now.
    If Google's algorithmic biases are strong enough to literally move the market on companies worth hundreds of millions to billions of Dollars, one is naive to swim against the tide. The market is becoming more bifurcated.

    This is why it is so hard to find a great SEO to recommend for small businesses. If that SEO really knows what they are doing & understands the market dynamics, then they probably won't serve the small business end of the market very long, or if they do, they will do so in a way where their continued flow of payments is not tied to performance. It is hard to have a sustainable business operating in a closed ecosystem if you are swimming in the opposite direction of that ecosystem.
    We're Going Google... | SEO Book.com

    Pretty clear that google have radically changed!

  2. Thanked by:

    bogart (22 February, 2013), Sami4u (27 February, 2013), TopDogger (22 February, 2013)

  3. #2
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,029
    Thanks
    345
    Thanked 901 Times in 689 Posts
    The last graph really sums up what Google has done to small businesses on the web. The size of 'no man's land' is also interesting.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. Thanked by:

    Franc Tireur (22 February, 2013)

  5. #3
    bogart's Avatar
    bogart is offline Super Moderator
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    Thanks
    1,886
    Thanked 776 Times in 609 Posts
    Quote Originally Posted by TopDogger View Post
    The last graph really sums up what Google has done to small businesses on the web. The size of 'no man's land' is also interesting.
    What is the 'no man's land'?

  6. #4
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,029
    Thanks
    345
    Thanked 901 Times in 689 Posts
    It looks like the article was written by Jill Whalen. It is pretty vague on a lot of issues.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #5
    Mike Dammann's Avatar
    Mike Dammann is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Geographically flexible
    Posts
    964
    Blog Entries
    3
    Thanks
    237
    Thanked 182 Times in 148 Posts
    Not business sites, but independently operated, like most blogs.
    Quote Originally Posted by bogart View Post
    What is the 'no man's land'?
    For blood type dating go here. If your blood type is rhesus negative, go there. If you are bored and feel like liking a Facebook page, hit this one.

  8. Thanked by:

    bogart (27 February, 2013)

  9. #6
    iowadawg's Avatar
    iowadawg is online now Free Cell Champion
    Join Date
    May 2010
    Location
    Not in Texas
    Posts
    2,062
    Blog Entries
    4
    Thanks
    166
    Thanked 358 Times in 307 Posts
    Alright, I am in NO MAN'S LAND!
    But where there?
    Bottom, middle, or top?

  10. #7
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,029
    Thanks
    345
    Thanked 901 Times in 689 Posts
    Quote Originally Posted by Mike Dammann View Post
    Not business sites, but independently operated, like most blogs.
    So is she saying that No Man's Land represents the percentage of non-business sites? Some raw numbers would probably be clearer, rather than representing it as a percentage of all sites.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  11. #8
    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
    Join Date
    Dec 2009
    Posts
    2,081
    Thanks
    289
    Thanked 148 Times in 118 Posts
    I guess the No Man's Land means the Russian roulette rankings. Big businesses are sure winners, and small businesses are back stabbed by google, no matter what SEO they do.

  12. #9
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,029
    Thanks
    345
    Thanked 901 Times in 689 Posts
    Quote Originally Posted by Natural Elements View Post
    I guess the No Man's Land means the Russian roulette rankings. Big businesses are sure winners, and small businesses are back stabbed by google, no matter what SEO they do.
    Based upon what we have seen, that does make perfect sense. Welcome to the new Google.

    What happened to that level playing field Google once talked about? In its early days Google won the support of many web site owners because they gave them an equal chance to compete against the big sites.

    When Jill Whalen wrote that article it would have been nice if she explained what she was trying to portray graphically.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  13. #10
    Franc Tireur's Avatar
    Franc Tireur is offline Senior Net Builder
    Join Date
    Dec 2009
    Posts
    2,081
    Thanks
    289
    Thanked 148 Times in 118 Posts
    Quote Originally Posted by TopDogger View Post
    Welcome to the new Google.
    I don't know about Jill, but I can tell you that the popularity play an important ranking factor. It doesn't matter about quality anymore, if a perfect lie is popular or is an information is a hoax and popular it will work fine.

    In my opinion there is a political goal behind these rankings, but if I develop my theory, it will be off topic in this thread.

Page 1 of 2 12 LastLast

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •