This morning the BBC received the following notification from Google:
Notice of removal from Google Search: we regret to inform you that we are no longer able to show the following pages from your website in response to certain searches on European versions of Google:
What it means is that a blog I wrote in 2007 will no longer be findable when searching on Google in Europe.
Which means that to all intents and purposes the article has been removed from the public record, given that Google is the route to information and stories for most people.
So why has Google killed this example of my journalism?
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Robert Peston: Removed article "was in public interest"
Well it has responded to someone exercising his or her new "right to be forgotten", following a ruling in May by the European Court of Justice that Google must delete "inadequate, irrelevant or no longer relevant" data from its results when a member of the public requests it.
Track record The ruling stemmed from a case brought by Mario Costeja González after he failed to secure the deletion of a 1998 auction notice of his repossessed home that was reported in a Spanish newspaper.
Now in my blog, only one individual is named. He is Stan O'Neal, the former boss of the investment bank Merrill Lynch.
My column describes how O'Neal was forced out of Merrill after the investment bank suffered colossal losses on reckless investments it had made.
Is the data in it "inadequate, irrelevant or no longer relevant"?
Most people would argue that it is highly relevant for the track record, good or bad, of a business leader to remain on the public record - especially someone widely seen as having played an important role in the worst financial crisis in living memory (Merrill went to the brink of collapse the following year, and was rescued by Bank of America).
Public interest So there is an argument that in removing the blog, Google is confirming the fears of many in the industry that the "right to be forgotten" will be abused to curb freedom of expression and to suppress legitimate journalism that is in the public interest.
To be fair to Google, it opposed the European court ruling.
But its implementation of it looks odd, perhaps clumsy.
Maybe I am a victim of teething problems. It is only a few days since the ruling has been implemented - and Google tells me that since then it has received a staggering 50,000 requests for articles to be removed from European searches.
It has hired what it calls "an army of para legals" to process these requests.
I asked Google if I can appeal against the casting of my article into the oblivion of unsearchable internet data.
Google is getting back to me.
PS Although the BBC has had the notice from Google that my article will not show up in some searches, it doesn't appear to have implemented this yet.
UPDATE 22:50 My blog remains findable when you search Stan O'Neal. So I am beginning to wonder whether it really was him who requested to be forgotten.
The implication is that oblivion was requested not by anyone who appears in the blog itself (O'Neal is the only person I mention in my column) but by someone named in the comments written by readers underneath the blog.
Google won't tell me, one way or another.
It is all a bit odd