I fully agree, but are the comments generated through Bazaarvoice and PowerReviews fake? These look like systems that prod customers to provide reviews as a follow-up to the purchase. If that is the case, then the reviews would be legitimate. It is really hard to tell by reading the information provided by each company. The reviews that I found about their services are even more vague.
Originally Posted by Natural Elements
Some of the phoniest reviews that I have ever seen can be found at Amazon. Although I always check the reviews, it is pretty suspicious when there are 10 positive reviews about a book or a product that is not yet available. Amazon recently started to add an "Amazon Verified Purchase" message to reviews so that you can sort out the legitimate comments from actual customers versus those that are questionable. I don't think that Amazon is salting the comments, but it certainly looks like book publishers, authors, product manufacturers and 3rd part sellers are doing this.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin