In the beginning, Google preached, "Don't be evil"—but that changed on May 31, 2012. That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads.

Watch the video to see how you get Scroogled.
We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.
Don’t get Scroogled - Bing Videos



Then (2004)

Founders IPO Letter:

"we do not accept payment for [search results] or for inclusion or more frequent updating."


Now (2012)

Google's 2012 SEC Disclosure:

"After all, ads are just more answers to users' queries."




Then (2004)

Google's 2004 SEC Filing:

"Our search results will be objective and we will not accept payment for inclusion or ranking in them."


Now (2012)

Google Commerce announces shopping results will be paid for and exclude merchants who don't participate.




Now (2012)

Google Commerce announces it is going international in February 2013. Countries in line to be Scroogled include UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.


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