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{shock} Such heresy. How dare anyone suggest linkbuilding toward a page that has no identifiable content is less than professional?

For full article see: iAcquire Banned From Google After Link Buying Allegations

Google has been interesting to follow recently
Some say they only favor "big brands", but in this case they take a...

I'd assume he means "is it beneficial to the poster's SEO efforts".

Reason for that assumption: Not many posters show worry whether their posts benefit the forum they post on.