We all know the capacity of PPC for providing faster results and the long term effect of SEO. Using both methods are really beneficial to online marketers but be sure to focus on your targeted audience and the rest will follow your website. I would like to share this interesting content posted by Anthony Coraggio from the Moz blog site. Kindly visit this url for your reference and study this content. Beyond Search: Unifying PPC and SEO on the Display Network - Moz