Here's an interesting content about breaking the seo rules: when not to follow best practices posted by Cyrus Shepard from the Moz blog site. Cyrus will explain to you some instances when is the best time to break the rules and set aside the usual best practices in SEO. Kindly visit the link for your reference and carefully analyze the content for your additional ideas and strategies in the future. Breaking the SEO Rules: When Not to Follow Best Practices - Whiteboard Friday - Moz